Your Brand Image: The Importance of Quality Packaging And Labeling

written by Carlos Alvarez
7 · 06 · 22

Go into any store and look on any shelf. You will see products of every kind with a label and a package that is designed for that product. The design, from the graphics to the wording, is created to get the attention of the customers to choose that product over every other similar product. When looking at a box of cookies on the grocery shelf, are you taking a plain white bag that says cookies on it or one that has pictures and words that catch your eye? Packing and labeling affect your brand in every way.

Packing Vs Labels

When your product hits the website and then foes to the consumer’s home, there should be both labeling and packaging. Packaging is container that your product is shipped in. For example, for electronics there will be a box that the TV is stored in, shampoo will be in a bottle and food is in a can or box. All of these will have designs and graphics that are on the package to get attention.

Labels are usually on the outside of the package and describe what is in the package. In the case of electronics, it would tell what is inside the box (a 72 inch TV, a power cord, etc.). With food, the label often talks about nutrient value, expiration dates and any information needed for a consumer to make their decision.

Does Packaging Matter?

If you are proud of your product and take pride in what you sell, then packaging matters a great deal. The package can represent you and your company. If a consumer spends money on your product and it arrives in a used box sealed with tape, it can demonstrate that you do not care once the deal is made. When the product arrives in a box that represents your company, opening the box and seeing the product in protective packaging shows the care and dedication.

Shopping is switching to online and consumers are not getting the chance to see products up close and personal. With great packaging of your product, especially in pictures, it can show consumers what they can expect when the package arrives.

Many consumes shop on a whim or without doing extensive research. What they see is how they will judge if they purchase a product. Your package could make or break a sale.

Labeling Matters Too

Every label matters, from the mailing label to the label on the package. When looking at the label, a consumer should know exactly what is inside the box and that it is what they want. Taking an extra moment to design a label with your logo, sizes and colors (if required) and even contact information can show consumers you are willing to go the extra step. In a world where online shopping is so competitive, labels matter.

With online shopping people can find almost any product and often have multiple choices of where to purchase goods. Consumers will stop when there is something that catches their attention; this could be the site picture, the company name or brand recognition. If you want to build your brand, then take the time for the little things including packaging and labelling.

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Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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