With news that Shopify and Amazon are now fully integrated, many Amazon sellers are wondering what this means for their platforms and how they can take full advantage of the change. Today, we walk you through what the integration is, its benefits and what you need to do next.
What is this Integration?
Shopify is arguably the internet’s most popular product listing company. Thousands of online stores, local businesses and websites use Shopify to create entire stores online and sell their products directly to consumers. Now, Shopify and Amazon have teamed up to offer seamless integration between the Shopify platform and Amazon sellers.
This means companies that use Shopify to create online stores can now put those products directly on Amazon. It offers more channels for people to shop, and lets businesses connect with consumers directly through Amazon.
Benefits of the Shopify-Amazon Integration
With Shopify and Amazon integrating, there are a number of benefits that sellers will see almost instantly. Here is a list of the most high-level benefits that you will reap almost immediately after integrating Amazon and Shopify.
- At its heart, this integration lets you take advantage of the organic traffic in Amazon with Shopify’s user-friendly interface. Combined, you can sell more products to more people with a lot less effort.
- Now you can sell your products across multiple stores, just as if you were selling products to outlets and chains across the globe.
- With Shopify integration, you can now meet your customers where they are, not simply if they happen upon your products on the Amazon platform.
- Synchronize your product descriptions and details easily, so that you have consistency and better content surrounding your products.
- Take full advantage of Shopify’s powerful analytics to hone your campaigns and increase your sales based on hard data.
What You need to Integrate
Here are some of the requirements necessary for integration between Shopify and Amazon:
- A Shopify store with a professional seller account.
- Do not choose FBA for shipping your products.
- The currency in your Shopify store needs to align with the currency in your Amazon store. So, an American store will need to use amazon.com using USD.
- Make sure you have UPCs for all of your products.
- Finally, the stock values on Shopify should be correct or else you can run into problems when fulfilling orders.
The Shopify-Amazon integration is yet another way for sellers to create better campaigns for their products, access more data to hone their products and sales, and to reach people in new places. For tips on how to take full advantage of Amazon as a seller, be sure to follow Wizards of Ecom. Our network of experienced sellers is here to help you understand the platform, how to make it work for you and how to maximize your sales and profits. There’s more than enough room on Amazon for everyone to succeed. We help you stay competitive and ahead of the curve.