Research shows that the worldwide ecommerce market will reach $16,215.6 billion by 2027. The market is growing at a 22.9% Compound Annual Growth Rate (CAGR). In today’s tech-savvy times, adding ecommerce to your business is the fastest and most convenient way to form a consumer base. Having an ecommerce website is a cost-efficient way to grow your business. That is why you need proper ecommerce training.
An ecommerce website is easy for consumers to navigate through. The site also provides understandable statistical info on your sales.
It’s true; every business out there is working towards improving its customer base. But, physical branding and retail stores will help with this only to a specific point.
But, an ecommerce website will reach many people. And, through ecommerce marketing strategies, you can reach more people all over the globe.
Ecommerce courses provide you with information about the basics of ecommerce marketing.
Keep reading to know the benefits of ecommerce training.
Reasons to Take an Ecommerce Course
So, why undergo ecommerce training? Let’s first look at the reasons why you need ecommerce training:
Learning New Skills and Advancing Old Ones
Online course in this space meets many needs. You may want a crash course in Ecommerce 101 to understand ecommerce basics.
Also, you might want to advance in certain areas of your Shopify business strategy, like Shopify SEO and content marketing. There is always an e-commerce course that is right for you.
The classes will aid you in learning how to use new tools like WordPress and Magento. If you are an intermediate or advanced online business owner, you will build on your skills.
You will learn to advance your Facebook ads prowess and Social medial marketing. The truth is that business owners and their staff managing ecommerce sites will need many skills.
The e-commerce training will aid you in developing the necessary skills.
Making Potential Business Connections
You will have a great way of networking through the ecommerce courses. Both your classmates and instructors will have something to offer.
You may receive mentorship, business partners, or friends you will be discussing with ideas. Beginning your digital business can be isolating as you launch and grow the online store.
Some may start their online business at home, which reduces human interactions. That will only leave you at the risk of social and creative stagnation.
The e-commerce training will open doors for human interactions. Even if you work at home with a small number of employees, that is so.
How to Know an Ecommerce Course is Beneficial
You will not receive the benefits you need once you take the wrong ecommerce courses. By all means, you need a high-quality course.
When looking for ecommerce training, start by figuring out what you want to learn. You may need help with Google Analytics, email marketing, or social media marketing.
Look for e-commerce courses that have those things in their descriptions. When you discover courses with the knowledge and skills you need to learn, they have to meet the following requirements:
Have a Reputable Instructor
You have to ensure the instructor knows what they are teaching. Also, check on their documented experience and knowledge.
Some things to look for will include:
Have a related degree from an accredited institution of higher education. Sales, marketing, business, or web design degrees may be relevant. A biology degree is irrelevant.
The instructor has real-world experiences. The trainer must be running or managing an ecommerce website.
The instructor poses other credentials. They may include Adobe certifications proving they got skills in a specific area.
Please do not take a course because it says that the instructor is an expert on its description. Also, ensure you read the reviews for the course to make certain other people got value with that level of information and expertise.
Understanding the training price and the value you get for the money you pay is important. Ecommerce is appealing because the venture has a low start-up cost.
You can also find low-cost webinars providing you with step-by-step information on starting up. But, always be willing to pay for some higher-cost ecommerce courses. That is so because they will provide you with specific skills you won’t learn elsewhere.
Access to Course Documents
Ensure the course provides you with access to course documents. The documents should include slides, presentations, digital books, checklists, and other materials. They need to provide them once you are through with the training.
Your brain can only comprehend so much information at a time. You won’t remember everything you learn in the ecommerce course.
Even though you take thorough notes, the course may be technical and include many diagrams or charts. The materials may be hard to record in your notes.
Being able to refer to these materials as you put into action your knowledge is invaluable.
Benefits of Ecommerce Training
There are many benefits of undergoing ecommerce training to start your online business. The benefits will help you determine whether beginning an online store is good for you.
Here are the top 10 benefits of ecommerce training:
1. Remaining Competitive in the Ecommerce Market
Research shows that many people continue to shop in-store. The market is still larger than online shoppers. The online shopping market will grow at a high pace.
We expect about 67% of millennials and 56% of Gen Xers in the US to be the largest demographic to make purchases.
It is paramount to do the e-commerce courses as soon as possible. That is so because the market is growing each year.
The best niches will always be competitive. So, it will help if you dive into the online space soon to remain a top authority in your niche.
You can execute different marketing strategies from your competitors. Competitors may target most of your potential customers through Facebook ads. In such a case, consider organic SEO optimization.
You can also opt to use (CRO) Conversion Rate Optimization to increase your visitors’ percentage.
2. Low Financial Cost
After completing the ecommerce training, starting your online business will need a low start-up cost. Physical stores pay up to thousands of dollars when renting their store locations.
Also, the physical store owners will have to pay for other upfront expenses. Some of the expenses include store design, sales equipment, store signs, buying inventory, and more.
The store owners also need to hire staff and security personnel at each location. That will all depend on the value of the products in the stores.
But, research shows that an ecommerce business start-up cost is $418, with the store having to pay $3192 each year for virtual rent. Also, you may need to hire employees after your business grows to a certain level.
Your staff works remotely since your business is online 100%. If you choose to dropship online, there is no need for bulk inventories. That way, you save money.
Branding is cheaper with ecommerce businesses. Your logo will also be more affordable than store signs. Also, a graphic designer will charge less than a physical paint job expert.
3. 24/7 Potential Income
Physical stores are often open between 9 a.m. to 9 p.m., giving you a competitive edge. You get to attract more potential buyers by being available always.
You’re open for business 24/7. With the best ecommerce advertisement strategies, you can attract customers at 11 p.m. or 5 a.m. worldwide.
An ecommerce business will help you attract people with odd working schedules who cannot shop in person.
You would ask, “What about those ordering at night?” You accommodate the night orders by automating your ordering system. Your customers will receive a confirmation email each time they place an order, hence giving them peace of mind.
4. Sell Internationally
You can sell your new brand worldwide. You can price and ship products competitively across the world wherever you are.
You get to build your brand faster by selling internationally. Your marketplace also broadens, allowing you to have profits before your local competitors.
Plus, with our ecommerce tips, you will avoid many headaches with shipping products.
5. Personalizing Online Experience
You get to enhance the online shopping experience through website personalization. You can personalize your landing pages for various audiences.
You get to entice your potential buyers without much extra work. That is different from physical stores where you have to nature customers from the minute they enter the door.
You only have to do the extra work before launching your campaign, then relax when you begin marketing your products.
Use email marketing campaigns to help in personalizing the experience you provide. Segment your email lists by location, purchases, and how much the customer spends on your store.
Another tip targets buyers who visit and cart a product and then forget about it. You can show the customers an ad for the product.
6. Affordable Ecommerce Employees
Hiring ecommerce employees is affordable, and you can hire from anywhere across the world. You can also outsource work to some virtual assistants in countries where the cost of living is low.
Note, you need fewer employees than with a physical shop. You will not need to hire employees when launching.
You can begin and run the online business all by yourself. You only have to hire employees when the ecommerce business grows, and you get the capital to start building a team.
7. Easy to Encourage Impulse Buying
You get to capitalize on impulse buying through your online store. That is so because online shoppers will partake in it.
Have attractive product pictures with some vibrant colors or human emotions. That way, it is easy to create ads that will drive impulse buys.
Also, you may execute scarcity tactics. Such tactics include showing limited quantities or countdown timers focusing on encouraging buys. Since impulse buyers are more social, they will buy to boast that they have the latest product first.
You can easily create retargeting ads that reach customers in your area when managing an online business. That is one of the most profitable marketing benefits.
Create Facebook Pixel to show ads to customers in Facebook feeds. You can target the customers that add products to the cart but do not buy.
You can also use a lead magnet to collect emails so that you can still market to customers after they leave your online store.
9. Customers have a Less Invasive Experience
Some buyers dread buying from physical stores because they will have to interact with employees. Many customers prefer online shopping because it is less invasive.
Here, if a customer requires help, they only click on a live chat feature, send a Facebook message, or email the assistants. You have to train your customer service staff on how to answer queries.
Also, when the assistants are unavailable, they use Chabot to point them towards FAQs and helpful resources.
10. Accessing Customer Data Easily
You can easily analyze customers’ data through your ecommerce website. Most people find it uncomfortable giving their address to physical stores.
But, with an ecommerce website, you have access to your customer’s email address, mailing address, and phone number. You get three varying ways to get in touch with the customers.
You can provide a marketing survey for them to fill, where they share more detail like birth dates. The more information you keep, the more pleasing your service to them.
Consider Undergoing an Ecommerce Training
There are many advantages of undergoing ecommerce training, as we have gone through above. Note that technology’s role and the new generation’s values transform customer habits.
Ecommerce is growing fast, and digital market investment is at a historic peak. You have to get into the online business industry to cater to a wider range of customers.
At Wizards of Ecom, we are the largest In-person and online E-commerce School. You will learn from real sellers who will help level up your ecommerce business.
Schedule your class to learn more about starting an ecommerce business.