Tips for Selling on Walmart Marketplace

written by Carlos Alvarez
7 · 20 · 22

Ecommerce has taken the world by storm. There are many platforms to choose from such as Shopify, Amazon, eBay, Facebook and Craigslist. What new owners may not know is the benefit from adding Walmart Marketplace to their list of platforms.

Big Customer Base

In 2022 Walmart marketplace had over 380 million site visits in the first quarter. With this amount of site hits, you are going to reach a large customer base that you will not have on your own ecommerce platform. Walmart already has the customers; you can access this resource.

Low Competition

Unlike Amazon and some other major ecommerce platforms, Walmart has fewer brand sellers.  This can be used to your advantage. If your product is generic, overstock, etc., you can reach a massive customer base with less competition from branded, high-profile sellers.

Buyers Don’t Need A Subscription for the Benefits

Other ecommerce platforms offer free shipping. There is a catch – buyers need to have a subscription in order to qualify. Walmart marketplace has free two-day shipping on orders over $35. The majority of orders are over this minimum. Customers want good products, inexpensive and fast delivery. They can get that on Walmart Marketplace.

Ecommerce Tools

There are a lot of tricks to the trade and a lot of apps to go through in order to set up your ecommerce store. There are tools for inventory managements and sales analytics. Most ecommerce platforms have a variety of tools, but sellers are often left alone to sort through the apps and learn what will work with their store. Walmart Marketplace has over 50 solutions providers to help you find the right tools for your store. Walmart Marketplace also has their own solutions such as enhanced returns and brand portals. These tools are designed for returns, refunds, advertising and brand awareness.  Walmart also offers tools to learn customers’ buying habits and patterns to help optimize your selling and improve your brand.

A Different Fee System

Ecommerce platforms also need to make a profit, there are some that charge a monthly subscription and then a payment per purchase on top. Walmart Marketplace works on a referral fee. When you sell a product you then pay a referral fee, this is a percentage of the sale. This will vary depending on the items that are sold. This can still be cheaper than other fee systems.

Walmart Can Fulfill Your Order

Order fulfillment can be a large hassle for sellers. Packaging and preparing to ship all items, then being responsible for returns can add additional costs and time delays. When this happens, the customers are not happy and reviews go down. Walmart can use fulfillment depots for third party sellers. You the seller, send your product to Walmart, and they are then responsible for shipping it to the customer and managing returns.

Running an ecommerce store, requires time and dedication. There is a lot of work and you do not have to do it on your own. Walmart Marketplace has tools, expertise and the customer base to help you be successful. Learn not just to sell your product, but how to analysis customer behavior and promote your brand. Let Walmart Marketplace help you be successful. Other than Walmart Marketplace, you can also try selling on Facebook Marketplace.

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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