As any person that has set up a business on Amazon learns quickly, it is difficult to get your products ranking on the Amazon product search engine, even for some of those that have been established for a while. More and more sellers are joining Amazon, meaning that there are more competing products every day. Optimizing your SEO for your product listings must be a top priority for any business looking to succeed on Amazon, as ranking high on product search results with consumers is key to success on Amazon.
What is Amazon SEO?
SEO in general is search engine optimization, optimizing pages and product listings to ensure that you get your products found by as many people as possible above other products. There are a lot of optimizations and tips you can use in order to ensure better results for your Amazon product pages.
Top Tips for Amazon SEO 2022
Targeting Long-Tail Keywords
There are several types of keywords you can put on your listings, and one of the best types to target for consumers finding your products are long-tail keywords. Targeting single keywords is no longer the best way to get your products found, as most competitors for your products will be using the exact same single keywords or short-tail keywords. Coming up with long-tail keywords that are three or more words long can result in you cornering the market on specific phrases that your competitors are unlikely to be using as well. Long-tail keywords have lower search volume, but much higher conversions, and little competition.
Price Your Product Competitively
Pricing is a big selling point for any product on Amazon, especially when times are tough in the economy. If your products are priced too high, as in higher than your competitor, they are likely to go with your competitor. Keeping your prices at market rate, or slightly below, will result in much higher clicks and conversions and better product flow. To give you a heads up when your competitor changes their prices, there are a number of product price trackers available for all the leading browsers, and they can be set to email you immediately after a price drop.
Using FBA to Improve Customer Experience
Most customers are often looking for the Amazon Prime logo on product pages, which is one of the indicators that a product seller is likely using Fulfilled By Amazon. Using FBA does mean you have to pay Amazon a small fee to store and handle your products, but it also means you don’t have to do the shipping and handling yourself. With FBA, products are likely to get to customers faster, and on time more often, improving the customer experience, and likelihood of positive reviews.
Earning Special Badges
As mentioned above, getting the prime logo on a product page can improve clicks and conversions, but there are also numerous other special badges that help as well. These badges include Best Seller, Amazon’s Choice, New Release and Education Recommendations. Special badges increase your visibility on search result pages, and you can earn them through the above tips and others including: maintaining good sales velocity, maintaining good account health and collecting positive reviews and ratings for your listings. There are so many other tips not covered in this blog, so if you want more, or other information about being an Amazon seller or an e-Commerce business in general, visit the Wizards of Ecom website.