The Ultimate Guide to Opening Your Own Amazon Store

written by Carlos Alvarez
1 · 05 · 22

Amazon is one of the most well-known e-commerce sites in the world. In the United States alone, this online giant store dominates the e-commerce market with more than 40% of the market share.

Since shopping from Amazon is relatively easy, it is not surprising that several people choose to buy products from Amazon. Additionally, retailers and suppliers like selling their products on Amazon because of the sale-ready customer platform.

If you want to become a seller on Amazon, read on to learn what you need to know about creating an Amazon store and how best to use the site to grow your brand.

What Is an Amazon Store?

If you want to sell your products on Amazon, take your business to the next level and take advantage of Amazon’s vast platform, the first step is to create an Amazon store.

This is a DIY solution offered by this e-commerce giant, and it allows vendors and sellers to set up their unique brand stores on the website. This feature is available on and is designed to offer customers a richer and more immersive virtual shopping experience.

The store will give you one of the best platforms to highlight your brand’s unique value proposition and highlight your brand or products on Amazon. Additionally, you will have your brand’s web address that you can use in your marketing campaigns.

With this feature, you can create a store for your brand within and customize it with a unique layout, videos, images, texts, and any other media that reflects your brand. This feature is available to all agencies, vendors, and sellers.

Why You Need an Amazon Store

As a brand, you can enhance your customer experience by increasing business-related metrics such as engagement, sales, and traffic over time. An Amazon store can offer your business a solution to drive customer engagement.

Because the store is mainly for buyers who want to learn more about various brands and buy different products in one place, it offers convenience. This enhances a positive user experience. The store also provides a perfect shopping experience on both Desktop and Mobile platforms.

It will enhance the experience of your shoppers by:

  • Promoting the products to your preexisting customers
  • Boosting your ranking on Amazon SERPs
  • Enhancing mobile experience
  • Giving you a platform for reaching new clients
  • Make the most of on internal and external sources of traffic

The store is one of the best ways of building customizable pages by displaying single or small groups of items. Additionally, it will allow you to create a slideshow with any content you have, including videos, texts, and photos, ideal for launching new products.

Key Features of Amazon Store

Before opening your store, it is best to understand how the store works and some of its key features. Some of these features include:

  • Multi-pages
  • A unique design
  • Integrated promotions
  • Zero coding
  • Rich Media
  • Custom curation
  • Self-service builder

Every store has at least three levels, with several pages at every level. You can select from the marquee, highlight, and product grid template and build your site from it.

Additionally, the Amazon store manager has four different sections that allow you to select, create, edit or delete pages from the store. The section you choose will depend on what you want to achieve.

How to Create the Store

Though you can create the store from an Amazon Storefront, opening one is not simple. It may be best to work with professional service providers to ensure you fully take advantage of this feature.

Such professionals understand the dynamics of Amazon and will not only deliver quick services but also ensure that you have a fully optimized store where you can quickly sell from and grow your brand.

Here is a step-by-step guide on how to open a new Amazon store.

Open a Seller Account

It would help if you started by creating a professional seller account. To do this, you will need to enter your basic details such as your:

  • Business contact details
  • Payment information
  • Email address
  • Password
  • Name as per the income tax return
  • Full address
  • Business structure
  • Federal Tax Identification number
  • Registration state

Amazon will allow you to pick the web store items for your online store. They will also call to verify the details you provide to ensure that you are a legitimate business. Note that Amazon is quite selective during the application and approval process.

There are several documents and verification required to help weed out fake business. This also helps to protect customers from counterfeit products and fraud or scams. Therefore, it is crucial to confirm that you have entered the correct details when creating the account.

To verify your details, Amazon may require you to provide:

  • Bank account statement
  • A government-issued ID
  • An image of the front and back part of your ID
  • First & last name

You will also need to provide your credit card details for the monthly charges and a U.S bank account number for payment purposes.

Register With Amazon Brand Registry

After the verification and approval process, the next step is to apply for the Amazon Brand Registry) ABR program. This program will offer you various tools to protect and improve your brand on

The program includes professional presentations, access to restricted selling categories, and enhanced advertising and marketing features. Note that these tools are not available to resellers. Only a registered brand can control all product pages.

Therefore, after registering your brand, create more awesome content for your products and include brand messaging, lifestyle images, and more. With tools like Brand Analytics, you will have a deeper insight into Amazon’s customers and create the right target marketing campaign.

To register for the ABR program, you will need:

  • Product images
  • Your product label image
  • Your brand’s serial number
  • A registered brand name
  • The brand name’s image on your product

The brand registry allows you to create a branded storefront, one of its most significant advantages.

Create the Homepage

After registering with ABR, log into your account and create the store’s homepage with a suitable template. When you log in, you will find a list of your products that qualify for store creation.

Choose the brand you want to sell and follow the steps to create the homepage. Here you will choose the template you prefer. You also get to choose from the four available themes and select one that best suits your business needs.

Build your Page

After successfully creating your homepage, the next step is to create extra pages. This depends on what you have to offer. The additional pages can include discounts, deals, product catalog categories, best-selling products, and more.

Remember, you are free to build your store as you would any other e-commerce website. Therefore, you must pay attention to every single detail. Ensure the navigation is easy to allow your customers to find the products they want quickly.

A convenient user and shopping experience is vital in e-commerce. To sell, you attract traffic, retain them and sell. The store should be easy to navigate.

Include Content Tiles

Add content tiles to all your pages after ensuring the store is user-friendly and easy to navigate. This is the content that your customers will interact with on the pages in your store. Content tiles include navigation, video, galleries, product grids, titles, and images.

Upload the Products

Just like any other e-commerce store, you need to give your customers a vast collection of products to pick from. The store includes a product inventory section that updates your products and ensures you have what your customers need.

Note that, unlike other online stores, you can upload all your products simultaneously. All you need to do is assign an Amazon Standard Identification Number or UPC to the products. Once you do this, you can simply copy and paste the products.

Submit, Review and Publish

Before publishing the store, it may be best to check and ensure that you have designed it well and edit any mistakes. To do this, click on the Store Preview option and check for spelling mistakes, grammatical errors, issues with content tiles, images or navigation, and image inconsistencies or branding mistakes.

After editing, submit the pages to Amazon for a quick review. After Amazon has reviewed and approved the pages, you are free to publish your store and start selling.

Tips on How to Sell on Amazon

The Amazon marketplace consists of a wide selection of customers. To ensure you reach your target audience and become a successful Amazon seller, you need to learn a few tricks.

Learn the Metrics

First, since Amazon has store insights, get to know the metrics related to your products. These clear metrics include the number of daily views or visitors, sales, and the total number of units sold.

Learning such metrics will give you more insights into your store’s performance and help you create the right marketing campaign.

Use Brand Analytics

Apart from the metrics, Amazon also offers you other measures to help understand how your store is performing. These include tagged sources, traffic from headline search adverts, organic traffic, and more.

Amazon’s brand analytics tools are designed to offer you accurate data. This will give you more information on your competitors’ keywords and the top search items that can help you reach your target and convert into more sales.

Additionally, analytics will give you data for product comparisons and a comprehensive review of your products; performance.

Optimize Product Listings

Optimization is a continuous process for all Amazon sellers. Use the suggested keywords in your features, product titles, descriptions, and more to maximize sales. Leverage the Amazon algorithm and make it work for you.

Additionally, use Google Keyword Planner for more keywords and include them in your product listings. Ensure your products are clear and appealing. Display the most relevant information and include the offers you have.

If possible, have a call to action or any phrases to increase conversions and boost sales.

Target Amazon Adverts

To increase sales, try to target amazon adverts. Having an enhanced advertisement platform will give you adverts on Amazon. You will tap into Amazon’s already existing customer base. To utilize this fully, ensure your advert is well optimized.

Highlight Your Products

Your products should reflect your brand story. Therefore, know how to help, educate and inspire potential customers into locating your brand and products. To do this, you can use rich content and engaging messages to highlight brand differentiators.

Additionally, you can use video to tell your brand’s story. Such content will help create a feeling of brand loyalty. Your videos should be short, precise, and of high quality. Remember, Amazon only allows videos that are not more than five minutes long.

Always ensure that you remain engaged and consistent.

Check on Customer Reviews

Customers often give reviews and feedback after interacting with a store or product. Such testimonials are vital to your business. Therefore, try to read all the reviews left by your customers and use any negative reviews to improve your service delivery.

It is also ideal for getting in touch with your customers via emails and knowing their reviews or comments. Build a social media account to allow customers to interact with you and get more positive feedback.

Open an Amazon Store for Your Products

Creating an Amazon store allows you to control your brand’s integrity online, reach your target audience and rank high in SERPs. A store provides the best platform for selling your products and growing your business.

Don’t forget, if you want to create a successful Amazon store that attracts the right customers, you need to learn how to develop and operate one.

To take your business to the next level, join us today. We’ll teach you how to grow with Amazon!

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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