The Evolution of Customer Reviews: Building Trust & Credibility

written by Carlos Alvarez
10 · 17 · 23

Customer reviews are powerful tools for building trust and for bringing more customers to your site. The fact is that most people are now ordering and buying from e-commerce marketplaces, as shopping online and from their mobile phones is the easiest option. These consumers often rely on reading reviews before making decisions. Amazon reviews are part of consumer research these days, and they have evolved from a way of having fun to something that really does matter. Positive customer reviews are the difference between building a loyal customer base or losing customers completely.

Focus on Reviews

For Amazon sellers and those selling online, having positive customer reviews are very important tools. They prove that the product or service is high quality and worth buying. Reviews matter especially because online and mobile customers need to trust the sites that they are purchasing from. Reviews show new customers what others think and they can be a very powerful marketing tool.

Seeking customer reviews is not just a trend. Build trust and credibility by showing potential customers that you care and that their experience purchasing from your site is important to you. Focusing on building a list of good reviews shows that you are committed to them and the consumer’s experience.

As a marketing tool, good reviews can feature prominently on your website and draw in customers using keywords and improved product descriptions. This is also a way to help make your website more visible and rank higher in search results. When you get a good review, show it off in your marketing!

How to Get Good Reviews

These days, it is considered a good idea to go searching for good reviews. Provide excellent quality service and products, then ask real customers for reviews. Send follow-up emails and ask customers what they think. Then pay attention to their responses. Even offer rewards, such as loyalty discounts, to those who let you know how they found the service.

How to Use Reviews

When using the reviews, be sure to focus on the goal, which is to build trust, loyalty, and credibility with customers. Remember to respond to the review, whether positive or negative, and put the review where it can be seen on websites, social media, and other marketing materials.

If you do get a negative review, use it! Show the customer that they are valuable to you and that you are committed to their concerns. Take time to read all reviews and consider them a learning tool. Provide solutions and improvements to their negative experiences so that you can turn a negative into a positive.

Use the Keywords

Remember the importance of keywords in your Amazon marketing and mobile commerce campaigns. Keywords help you rank higher and be found more quickly. Your site should have blogs that focus on optimizing for SEO. Keywords can also help reviews to show up in search engine results. Look at what keywords your customers are often using in their reviews and consider your own focus. Customer reviews should be honest, specific, and usefully constructive.

Ecommerce has been evolving and expanding since its inception and it is only going to continue. Whenever customers buy from an Amazon seller or any online retailer, they take the time to look carefully at that seller’s reputation. Building trust and credibility is what customer reviews are all about, so they are very important. Customers can buy from anywhere online, and reviews show that the seller believes their customers are valuable and deserve to be heard. Even if a customer found the service standard or as expected, a review can demonstrate that they still feel enough brand loyalty to want to review their experience for others.

If this seems overwhelming or you would like to learn more, find a support group to give answers to questions, and advice on the changing world of eCommerce, look to Wizards of Ecom for help and learn more here.

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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