The Best Seller Badge: How to Get It on Amazon

Many people remember the awards that they have received over the years; you know why you got them and what they represent. For kids who went through Scouts or Girl Guides, badges were a way to proudly show your hard work and achievements. The Amazon Best Seller Badge is no different. Being able to proudly display this award on your profile will help create trust among you and the buyers. It also will bring your store to the top of the list. But what is the Amazon Best Seller Badge and how do you get it?

What Is the Best Seller Badge?

Over the last while the badge has changed from only the top selling product in each category to the top 100 sellers in each category. Amazon ships over 1.5 million packages a day and there are over 300 million products for sale. It is a huge feat to get into the top 100 product seller category.

Tips for Getting the Amazon Best Seller Badge

  • Choose the Right Category: Make sure your product is tagged in the proper category. If a buyer can’t find it, they can’t buy it. Follow the Amazon guide to ensure your products are in the right category so they get noticed.
  • Be Aware of the Competition: With so many products and sellers on Amazon, the competition is fierce. For the badge, you are not just competing with all the other sellers in the category, but you are also competing against Amazon themselves. Amazon is a large distributor and seller but often is not a great competitor against marketplace sellers. However, if Amazon has a private label in the category, chances are that it will take one of the awards.
  • Promote and Campaign: Many promotions and campaigns are temporary to increase business such as BOGO and promotional sales. This style of campaign should not be done for a long period of time as it can decrease the value and price of your products, which will affect your bottom line. Focus on SEO strategies and how to get more people to you store on a regular basis. This is done through branding, repeat customers and media advertisements. SEO also means using the right keywords and tags for your product. You need to not only be found, you stand out from the rest of the sellers.

The reason most people sell on Amazon is to make money. The best way to make money is to be the best seller and have the best products. But it is not only having the best products that will make your store profitable – you also need to show that you are better than the rest and have people buy from your store. Having the Amazon Best Seller Badge will build confidence in your customers and bring them to your store. For more information about how to sell your products on Amazon check us out.

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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