Selling on Amazon Marketplace can be a great full-time job. However, one must be prepared to battle fierce competition! Amazon boasts nearly 10 million sellers worldwide – standing out is a must. Here are five hacks to boost sales and keep those customers coming your way.
1. Make a Business Plan
An e-commerce business is still a business. Just because you are using FBA and don’t have a warehouse, and also do not have a brick-and-mortar store, doesn’t mean your business is any less viable. In fact, any revenue you make must be reported at tax time, and any loans or partners you wish to procure will be wanting to see your long-range plans. A business plan sets the stage for success, gives you realistic timelines for expansion and shows potential investors your commitment.
2. Leverage Apps and Software
There are many apps and programs that tie directly into Amazon for sellers. There is no need to keep track of everything on endless spreadsheets when you can plug and play your data and have it all sync for you. Check out the apps that help with inventory, customer engagement, bookkeeping and logistics so you can work smarter, not harder.
As your business grows, you will need help. Check out virtual EAs to help manage the administrative side, hire friends and family to package items, buy your labels from a creative label maker. There are many ways you can offload tasks while continuing to grow. Failure to delegate when needed leads to burnout and compromises on quality.
4. Check those reviews
Reviews drive sales. It is inevitable that some negative reviews will happen. Keep an eye on the reviews and thank those that leave positive ones. Follow up in a professional manner with those that leave negative ones. Be mindful of your responses, as how you interact online is how customers will view your store.
5. Run the right campaigns
Newsletters, PPC, Google Ads – there is no shortage of ways to advertise and connect with potential customers. You’ll need to engage on and off the Amazon platform. Take the time to look into the pros and cons of each strategy, and the costs. PPC, for example, can get very pricey if you get a lot of clicks – and clicks don’t always translate to sales. Depending on your audience and product, there is a campaign best suited for your store. Save time and money by selecting the best one.
Learn more with Wizards of Ecom
One of the best ways to achieve seller success is to learn from others. Wizards of Ecom is a community of sellers at all stages. Some have achieved great success and are sharing their knowledge with others. Some are just starting out and are here to learn and grow. Wizards of Ecom gives sellers access to meetups, free classes, paid workshops, a blog, events and so much more. It’s the largest e-commerce group of its kind in America. If you are interested in learning how to sell online, or if you are already an ecommerce seller looking to take your store to the next level, Wizards of Ecom is for you.