Mobile commerce was the trend of the future, but now, in 2023, that future is here. More people are using wireless devices and other handhelds for shopping and financial transactions. That trend is growing stronger because it is becoming simpler and so much more convenient. Amazon sellers and other eCommerce retailers should be including mCommerce into their retail strategy.
What’s the Difference?
Basically, eCommerce includes all financial transactions done via the Internet, while mCommerce is the same, only on a cell phone. This is important to remember not only because of the increasing popularity, but why it is becoming popular.
Customer Loyalty is Key
Mobile commerce, done with an app and an easy way of ordering, is hassle free, and it’s everywhere. Mobile ordering is great because shoppers usually have a handheld device close by. It’s great for spontaneous purchases, but only if the buying experience is simple. When selling on a mobile app, customer loyalty is essential and that comes through ease and trust.
Strategies to Consider
One-click ordering makes things simpler. Customers can input all their shipping and payment information on the app when they join, save it, and just click once to purchase. This is a must for your Amazon strategy because it stops shoppers from giving up at the thought of using the mobile to enter a lot of information.
Customers also like using voice assistance for searching or chatbots when they have concerns. It feels like having a person beside them, without having someone there. A chatbot is available always, and concerns can be managed easily.
Mobile Pay is another trend that is growing. Some customers may prefer to use their credit cards, but many are starting to keep money in their mobile wallet, making the pay process simple, seamless, and secure.
Social commerce is a strategy that uses social media to buy and sell, follow products, and share their thoughts. Some buy directly from their feed without ever going directly to the website.
Don’t Stick with Just One Plan!
Use multiple channels. Have a website, be present on social media, a mobile app, and a physical store. Loyal customers will be using them, and this year they are all being used at the same time. Customer experience should be the same on all platforms. There are significant benefits to the retailer for including mobile shopping into their Amazon strategy. It is what the customers want and are already using. The new generation is already skilled at using their mobiles, and the biggest trend this year is to improve your customer’s mobile experience.
Mobile shopping is convenient, and fast. It works well with spontaneity, but also with research. If shoppers want to learn more, they turn to their devices and can instantly see where the nearest store is, find information about the product, read consumer reviews, and watch videos.
Overwhelming as it may seem at first, every successful Amazon and eCommerce business will have a mobile shopping strategy. Adapting your strategy should be done with thought and understanding and with an end goal in mind. Building customer loyalty in that strategy is a top trend. Don’t think that you must do it all on your own. You can find help and support to navigate the changing eCommerce world. Click here for more information on how Wizards of Ecom can help with your Amazon sales strategy and how to include the upcoming trends.