With over a billion users, Instagram is one of the biggest social media platforms in use today. This makes it an ideal place for marketing your e-commerce business. But with so many users competing for attention, without effective posts, profile and hashtags, your Instagram marketing may not garner much interest. By spending time creating an impactful business account and learning the ins and outs of Instagram, you can start drawing in new customers from around the globe.
Get Set Up
The first step in effective Instagram marketing is setting up the proper account. If you already have a personal Instagram account, you could convert it to a business account by switching to a professional account in your account settings. If you don’t have a personal account to convert or don’t want to convert that account, you can quickly create a new business account.
Once you have an account, you must set up a profile that accurately displays your business and products. Finding the right keywords and hashtags is essential in this step because they direct traffic to your profile based on the searches of users.
In your profile, you can also write an engaging and interesting bio that showcases the main values of your business. To encourage viewers to visit your business’ website and buy your products, it’s also a good idea to provide a clickable link to your website.
Instagram is largely based on picture posts with short descriptions and relevant hashtags, though it has also branched into short videos. Choosing the right photos is key to attracting the attention of Instagram searchers and casual scrollers.
The biggest posting guideline to keep in mind is variety. Continually posting the same style of photo or advertisement may give the impression of consistency but is not interesting enough to draw the attention of viewers long-term. By switching up your posts with promotional photos, relatable quotes, or even how-to instructions, you can keep your audience engaged.
It’s also important to keep experimenting. Each type of business’ demographic is different, so there is no set strategy for reaching the right audience. By experimenting with post styles and wording, you can keep up with emerging trends and find the best ways to reach your target demographic.
Hashtags are one of the main things Instagram’s algorithms look at for relevancy. Because of this, they provide an excellent way to quickly reach the group of users that is looking for your products. By including product or business hashtags, your posts will pop up in the stream of users searching for similar products.
You can also include hashtags focused on increasing engagement and connecting with your audience. Challenge hashtags, encouraging viewers to follow your business, tag a friend, or even asking viewers to complete a real-world challenge increase engagement and help your brand stick in viewers’ minds.
With Instagram becoming increasingly popular, creating an Instagram marketing strategy is a great way to gain new customers and attention. Once you have an engaging and professional profile set up, you can begin posting and drawing attention to your business. By experimenting with different styles and types of posts, you can efficiently test your posting style to attract the attention of interested customers. With the right hashtags, you can ensure that your posts appear in front of viewers interested in your products from the start.
To learn more about e-commerce marketing, visit Wizards of Ecom.