With over 2 million sellers on Amazon, building a brand and customer base can be extremely difficult. While many sellers run social media campaigns on other platforms, such as Facebook and Instagram, Amazon has integrated their own social media, Amazon Posts.
The Goal of Amazon Posts
By introducing an integrated social media platform, Amazon has created a way for buyers to more easily see which products will work best for them. The platform allows sellers to post images and short captions about their products, showing the various uses and appealing to consumers of the products.
Amazon then links each seller’s posts to their product page, making it easy for buyers to buy the product right away. To make the search for niche products easier, Amazon Posts can also include category tags. These keep related products together, allowing buyers to compare hundreds of similar products to find the most suitable product.
What You Need to Do
Similar to other social media platforms and campaigns, consistent, high quality content is one of the best ways to draw consumers into your posts. Daily posts, highlighting different aspects of your product each day and especially unique information from your product page is the way to go.
Along with helping promote products, Amazon Posts can also be used to tell the story of your brand and business. By showing buyers the values and growth behind a business through high quality images and intriguing captions, more customers will be attracted to your products.
Creating an Amazon Posts account and posting on the platform is quite simple. After signing in with your Seller Central credentials, there are simple steps to follow to verify your business and begin posting. Each post requires an uploaded image, a caption and tags to related products. By following these few steps, you can be well on your way to growing your Amazon customer base.
Amazon Posts works similarly to any other social media platform: the best way to gain views is to post. Remember to stay away from just duplicating the language used on a product page. Your social media posts should have more of a story-telling tone, drawing buyers into the day-to-day use of a product.
It’s also very important to post from different angles or perspectives. Not every customer will be attracted to the same story and aspects of a product. By showing a variety of uses, unique features and consumers, you can catch the attention of your ideal demographic and appeal to a wider audience.
Posts appear on competitors’ product pages, making eye-catching images and captions especially important. To really make your posts stand out, the main focus should be high quality images that provoke an emotional response, as these make up the bulk of the post. Then, effort should be invested to ensure that each caption is interesting and will guide the viewer to the product page.
Amazon Posts have been set up to help buyers and sellers alike connect over their products. By taking advantage of the social media platform and the data Amazon provides about your posts, you can grow and help maximize your profits. To know more about marketing on social media, read this related post.