How to Open a Shopify Store for Your Business

written by The Hoth Support
5 · 08 · 22

Are you tired of the 9-5 grind where you work hard to make other people’s dreams come true? If you continue this path, it will lead to depression and a lack of money saved up in your account. Robert Kiyosaki often emphasizes why work for money when you can have money work for you. The best way to do this is by starting a Shopify store online. People often make between $1,000-$1,500, which can increase to a six-figure income in your sleep. If you are asking, “how to open a shopify store,” keep reading to learn more.

Choose A Business Name

Choosing a company name is crucial, but you should not spend excessive effort on it. Consider something basic and random. Here are some examples to help you:

  • Utopia Jewelry
  • Blackwell Jewelry
  • Forever Jewelry 

Try including “store” or “shop” next to it since you will need a domain name. You can also try the Shopify Business Name Generator, which is a tool for creating shop names. You may enter a term or two that you want to include in the name, and it will provide some suggestions.

Create a list of 10 to 15 potential brand names. Make sure the name you choose is not trademarked and the Dot com domain is available. Dot com domains often score higher in search engine ranking.

Create an Account on Shopify

In the past, you had to get a server and install an ecommerce system to it. Then you have to get someone to adapt it to your specifications and pay for ongoing maintenance. It was costly, time-consuming, and inefficient.

Shopify has simplified the process. You can construct an ecommerce shop with a few clicks. Create a store by:

  • Going to Shopify.com
  • Clicking “start your free trial”
  • Entering your store’s name
  • Clicking “create your store.”

You now have completed the first step in establishing a Shopify shop. The great part is that all server configuration and maintenance is handled automatically.

Acquaint Yourself With Shopify Dropshipping

Dropshipping is a viable option for new business owners that don’t have a lot of capital. With this method, you aren’t obliged to keep any inventory or deliver the items. When you get an order, just pay the supplier, who will send the products straight to the consumer.

There is no need to pay for extra storage space or consider what to do with unsold inventory. Dropshipping applications also make it easy to import items from a database. DSers is a software that lets you import dropshipped items from AliExpress to your site.

Establish Payments on Your Shopify Store

You can use Shopify Payments regardless of your location. It enables you to accept a variety of payment methods, like:

  • Credit cards
  • Google Pay
  • Shopify Pay,
  • Debit card

You can sign up for this payment method by providing Shopify with your company info. You can also accept PayPal by adding the email address to the Shopify Settings. You can change, delete, or add other payment methods as well.

Create Checkout

Shopify allows you to see and edit your checkout settings. It’s best to enable customer accounts to remain optional so that they can check out as guests. You can also consider the following strategies:

Abandoned Checkouts

Shopify lets you set up email reminders for customers who abandon their cart. The store will send an email 10 hours after a customer leaves the checkout process.

Method of Contact

Allow clients to choose how they want to be contacted after making a purchase. Text messages and email are common communication methods. If you want to concentrate on building an email list, it’s preferable to limit this to email alone.

Email Marketing

During the checkout process, you may offer clients the choice to subscribe to your email list. Later on, you can reach out to them with new items or discount offers to increase sales.

Create Required Policies

Shopify provides convenient tools for establishing terms and conditions and other policies. To produce policy samples, go to Shopify Settings and the legal page. After that, scroll down to Terms of Service and Shipping Statements.

Add Free Delivery Rate

If you plan to open an online business, you should provide free delivery. This may be set as the default in your Shopify account settings. Remember that you will need to include this into the pricing of your products to generate a profit.

Go to “Shopify Settings,” click “Shipping” and drop all “Domestic” shipping zones. Click “Add Shipping Zone” and enter “Free Shipping.” Then go to “Add Rate” under “Price-Based Rates” and pick the “Free Shipping Rate” option.

Don’t Want Free Shipping?

If you do not intend to provide free delivery, inform customers of the shipping costs. By connecting Shopify with other carriers, you can create real-time pricing.

Establish Taxes

As an online retailer, you must collect sales tax from your consumers. Shopify can calculate taxes based on the current rates. Despite this, it is prudent to contact a tax expert to verify that you are charging the correct amount.

You can alter the default tax settings if some items have special obligations. Go to Settings, then “Taxes” in Shopify to configure your areas. If certain criteria apply to your items, you may override the settings.

Add Products and Content

Before importing items from DSers into your shop, you can personalize them. Keep in mind that consumers cannot touch or handle your merchandise. The only way to make people realize how amazing they are is to create engaging content through:

Product Descriptions

Create a product description with enticing info to get people to buy your items. Before writing your description, ask these questions:

  • What challenges does my product address for customers
  • What are the benefits of using my product?
  • What distinguishes my items from the competitors?

Your concise explanation must address these questions. Optimistic and straightforward language can make your product descriptions stand out. Try breaking up the material into small parts with headings, bullet points, and images.

Product Pictures

It’s advisable to use your own product images, but it’s not required if you’re dropshipping. Dropshipping providers often offer quality product images in their listings.

If you’re selling popular products, try visiting Shopify’s Burst. This is a stock photo service that can fill your page with attractive product images.

Product Costs and Inventory

The pricing part contains three fields: price, compare price, and cost per item. Use the second field to notify buyers that the product is now on sale.

Enter the original price in the “Compare Price” field and the selling price in the “Price” field. You should not publish a random sale. You need to ensure that you pay your expenditures and earn a profit.

Check on Inventories

You can inform Shopify that you want to check your items’ inventories. To do so, use the “Track Quantity” option and provide the number of available products.

If you sell 30 units of a certain product, Shopify will show “out of stock.” This will prevent customers from making orders until your suppliers replenish the supply.

Establish Collections

On Shopify, product groups are known as collections. If you offer women’s jewelry, your collections will include:

  • Earrings
  • Rings
  • Necklaces
  • Watches,
  • Bracelets

Go to “Products,” then click “Add New Collection,” and create a name for your collection. Creating collections can provide links to items on your site or in your navigation menu. This helps make catalog browsing more efficient for your buyers.

Create Your Layout 

How you promote your ecommerce company contributes to your buyer’s confidence. Shopify assigns a great-looking default theme to your business. You can change or delete parts of the themes.

You can experiment with various layouts until you are happy with the appearance. You can still build an attractive website with your banner image and color scheme. You can also create a gorgeous logo for your shop in a few minutes using a free logo generator.

Develop the Primary Navigation

The primary navigation appears on every page of your website. It is often shown across the header or in the sidebars. People will use your primary menu to locate store-related information.

To set up your main menu, go to the “Shopify Admin,” and change the “Main Menu.” Whatever you include in the primary navigation can have several submenus. This provides visitors with extra alternatives.

Upload Banner Image

You may make a banner with a nice appearance in a few minutes. You can Google search for “banner editing tools” or visit Canva.com. Choose banner size (1200x360px) and submit a picture of one of your items.

Choose a backdrop, enter a few lines of text, and add a “Buy Now” button. You can use Canva’s templates to create attractive designs. Add the banner to your shop by navigating to the themes section and updating the Homepage Slides.

Editing Highlighted Products

You can edit highlighted items by using the “Customize Theme” and “Featured Products.” If you build a collection, use tags named “Featured.”

Add the ‘Featured’ tag to the new product area that you wish to highlight. It will display on the Home Page under ‘Featured.’

In the Online Store, go to “Navigation,” then towards “Add menu.” You may configure the footer. Write “Footer menu” as the title, and then choose the footer elements you like. It’s best to hide the “Latest News” column since you have not published any blog entries.

How to Market My Shopify Shop?

You spent the effort to design and set up a gorgeous Shopify store, but it’s not enough to attract customers. Continue reading to discover various strategies to bring customers to your site:

Use Pay-Per-Click (PPC) to Attract More Quality Leads

PPC campaigns are advertisements displayed at the top of the search engine pages. For every dollar spent on Google Ads, you get $2. To get started with PPC ads, you must choose the proper keywords.

It’s best to focus on long-tail keywords as they are less expensive due to a lack of competition. After determining your keywords, you will bid for placement. You specify the highest bid, which is the greatest amount you are ready to spend for a click.

Influencer Marketing

Influencer marketing occurs when an individual with a huge following promotes your items. They do this in return for free products or money. 

This is an excellent method to expose your product to new audiences. By collaborating with influencers, you can also establish brand credibility.

Referral Marketing

Over 92% of individuals prefer recommendations to brands. When you encourage your existing customers to refer others, they are more inclined to do so. Make sure to benefit both the current client and the referred consumer.

For example, you can give both parties 30% off of any purchase. Thus, the referrer will be more likely to promote your business. After all, they will earn a discount each time their referral shops.

Use Social Media Advertisements to Promote Your Business

Social media advertisements are a wonderful approach to getting a targeted audience. You may contact your target audience through several channels, including:

  • Instagram
  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn

If social media advertisements are done incorrectly, you will lose profit. Follow these techniques to develop a sound strategy:

Use High-Quality Visuals

Visuals help capture the audience’s attention and encourage interaction. Ensure that your images are clear, of excellent quality, and aesthetically appealing. 

Experiment with Various Ad Types

Many social media networks provide a variety of ad styles. The formats will change according to the platform.

You must experiment with them to see what works. To get the most out of your ads, you should check and make changes based on the data. 

Craving for More Info on How to Open a Shopify Store

By now, you are most likely eager to launch your e-commerce store. Before doing that, brainstorm your name, brand, and product. The more personable it is, the better for your Shopify business.

Entrepreneurship can be a challenging journey. If you are craving for more insights on how to open a shopify store, we can help. Check out our workshops on ecommerce training to help you skyrocket your business.

The Hoth Support

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