The world has changed a lot in the last year and a half. There were moments when everything was shut down and others when things were partially shut down. Business shut down and essential services limited their in-store capacity. Being able to buy everyday things in-person was no longer as simple. With lockdowns making things even more complicated people started turning to online shopping to get what they needed. If you have an online business, you likely know first-hand the effects of the last year and a half on the industry. The online demand is at an all-time high. The system became strained, and it became harder and harder to ship out products. With that came cost increases. Shipping costs continue to increase. As an online business owner, you already have a lot on your mind. With the strain on the system, procuring and shipping your products likely became more difficult and costly. Cost isn’t just determined by the fees but by how long it takes to ship your products. How do you stay cost effective? Here’s our advice:
Prioritize the Right Products
Not only is the cost of shipping going up, but it’s becoming more challenging to find room in ocean containers to ship. Prioritize the products that have a shorter shelf life. Getting these to your customers sooner will ensure you are not wasting money having to potentially replace products that are no longer good when they arrive at their destination. It will also help you get a happy and potentially returning customer. You can save the items that last longer for cheaper and longer shipping methods.
Find Out if your Current Shipping Method is Costing you Money
It’s commonly believed that you get what you pay for when it comes to shipping by air versus shipping by ocean freight. Typically shipping by air costs more but you get a faster delivery whereas shipping by ocean freight is cheaper and slower. Not anymore. Shipping by ocean freight is no longer cheap. If this is the method you commonly used, then you may want to rethink your shipping strategy.
Choose the Best Shipping Option for your Needs
There are great alternative options to shipping by air of ocean freight. Many sellers choose sea door-to-door. It simplifies the whole process into one. It includes the ocean freight, clearance at customs, and the delivery to the customer’s door. You don’t have to worry about all the usual logistics yourself, everything is included in one. Even though this is a popular option, it may not suit your business’s needs. It’s important to find out the best speed-to-cost ratio for your business.
Shipping can be complex, but it is a necessary part of becoming a successful online seller. If you’re previous reliable method no longer works for you, it may be time to reconsider. There’s a good change your businesses shipping has gotten a lot more challenging recently. If you’re finding it overwhelming, there are simpler options. Whether you’re a seasoned online seller or new to the online world of sales, we can help you get to the next level. Click here to learn more.