You’ve invested so much time and money into becoming a successful Amazon seller. It takes a lot of hard work as well as perseverance to build a thriving business. There are so many different elements at play and mistakes can happen. Unfortunately, some mistakes may result in Amazon suspending your business. If this happens, you will need to appeal your suspension and hopefully Amazon will reverse their decision.
Reasons for an Amazon Suspension
For most business owners, an Amazon suspension is not due to any intentional misconduct but rather an oversight or mistake along the way. The reason(s) for your suspension will be outlined in the notification email that you receive from Amazon. Some common reasons for suspension include:
- One seller has multiple accounts or several accounts using one IP address
- Products are suspected to be counterfeit
- Products are not approved for sale on Amazon
- Poor seller performance and a high rate of negative feedback
- High late shipment rate
- Product claims are misleading
These are just a few possible reasons for suspension. In actuality, Amazon can suspend seller accounts for violating anything in their terms and conditions. It is up to you to appeal the suspension and get your business back online.
Steps to Take
If you do receive a notice of suspension from Amazon, you will need to send in a letter of appeal to Seller Performance if you want your account reinstated. It is important that your letter addresses Amazon’s concerns and outlines how you will resolve the problem or proves that you did not break any rules.
If your suspension is due to a mistake on your part, make sure to acknowledge the problem and explain how you will fix it. In other cases, you may need to show documentation or proof to Amazon to show that your products are what they claim to be. For suspensions like late shipments or poor customer feedback, you will have to outline ways that you are fixing the problem.
Once you communicate your defense to Amazon, they will decide whether or not to reinstate your account. Depending on the severity of the issue, it can take anywhere from a day to multiple weeks for a final decision.
Avoiding Amazon Suspension All Together
Account suspension can be a large setback for any business. It is essential that you do everything in your power to avoid being shut down. Suspensions not only keep you from generating income, but it takes your attention away from building your business while you are dealing with the appeal process.
In order to avoid suspension, take the time and effort to learn as much as you can about running a successful Amazon business. When you understand the rules and regulations, you can avoid mistakes that may result in suspension.
One great way to learn everything you can about running your business is by taking advantage of the resources we have here at Wizards of Ecom. We offer a wide range of classes and workshops as well as a blog and podcast that are designed to help you run a successful ecommerce business. Our team of highly experienced sellers share their wisdom so that you can find success in the exciting world of ecommerce. Read this related post, Account Suspended? Find Out Why, to know more about account suspensions.