Holiday Selling Guide for Your Amazon Business

Even though the holiday shopping season is months away, now is the time to start preparing. People are already starting to think about their wish lists and what they are going to buy for their loved ones. If you are prepared, your Amazon business can really prosper during this time.

Five Tips for Getting the Most Out of the Holiday Selling

Shopping season starts earlier every year, and you want to be ready. A successful holiday selling season doesn’t come by accident, though. It takes planning and hard work. Here are five tips to help you get the most out of the upcoming holiday season:

1. Revisit Your Sales Data

In order to make the most out of this important time of the year for your business’ bottom line, you need to be prepared. Take some time to revisit your overall sales history from the previous few years as well as sales during previous Novembers and Decembers. Use this information to help guide your ordering. While you don’t want too much inventory collecting dust (and racking up storage fees), you also don’t want to run out of stock early.

2. Plan for Some Holiday Sales

You can create custom coupons or deals through Amazon Seller Central. These are especially useful for Black Friday and Cyber Monday. Make sure you read the fine print before committing to an Amazon deal or coupon so you know exactly how much each redemption will cost you.

3. Update Your Listings

Now is a great time to check on all your listings. Do they look good? How do they read? You might want to add in a few additional keywords that relate directly to holiday shopping to drive more searches to your listings.

4. Consider Increasing Your Ad Budget

With more people shopping, your pay-per-click (PPC) daily ad budget might get used up more quickly than you are used to. You may need to increase your ad budget to make sure that your listings are getting in front of as many eyeballs as possible. Make sure you keep an eye on your ad budget in relation to your sales, though. You don’t want to end up spending your increased revenue all on advertising.

5. Plan Ahead for Return Season

After the busy sales months of November and December, you might be looking for a calm and steady January. Unfortunately, the month of January could also be called Return Season. There are always multiple returns after the holidays, and you have to be prepared for them. Take a look at your previous year’s January return numbers to get a general idea of how many to expect next year. Also check on Amazon’s return policy for this year’s holiday season and see if it has changed.

Rely on Expert Advice for your Amazon Business

Whether it is planning for an excellent holiday season or moving your Amazon business to the next level, you can count on the expert advice here at Wizards of Ecom. Our team of experienced and successful online sellers know exactly where you are and can help you get to where you want to be. Learn more about how to have a successful holiday season with your Amazon business.

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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