Why Brand Building Needs to Be Part of Your Amazon Advertising Strategy

Wizards of Amazon,

ZOOM LINK https://zoom.us/j/91661421975

In today’s event ” 1. The importance of brand building and what sellers should be focusing on when building their brand awareness and brand loyalty on Amazon.

2. An overview of upper-funnel strategies, how to implement them and what metrics to monitor when measuring their success. ”

A bit about Joe Shelerud in his own words:

“I’m Joe Shelerud, Co-founder and CEO of Ad Advance. We are a digital ad agency specializing in Amazon advertising. I have a business and engineering background and started selling on Amazon back in 2014.

By nature, I love to dig into the data when it comes to strategy. So, when I started running the numbers on my own Amazon ads, I knew there were opportunities I was missing out on. When I started looking around for tips and help to expand on how I was optimizing my campaigns, I came to find that the approach I was taking was quite a bit more advanced than others I was connecting with. So, I thought, there might be a need for other sellers out there to find the next level of support with their ads as well.

I got in touch with a friend that I worked with at a previous job, he took a look at what I was doing and had a ton of great ideas on how I could do it even better. Things rapidly progressed from there.

My business partner, Matt, and I have been helping sellers advertise on Amazon since we started Ad Advance in 2017. We now offer full-service
PPC and DSP management in-house.

I love managing Amazon advertising campaigns for my clients, so they can get back to the parts of their business only they can do.”

ALL meetups are always 100% FREE

If you want to access the recording of this event and all previous events you can do so at https://www.wizardsofecom.com

This Meetup event is sponsored by #SellersFunding #Getida #SellerBasics #PickFu #FeedbackWhiz #RimorCorp #ForcegetLogistics

Get up to $1 Million of working capital in as little as 48 hrs. to take your eCommerce business to the next level of growth with SellersFunding http://www.sellersfunding.com?aff=bluebird

GETIDA can help you claim, recover and maximize FBA reimbursements. Signup with GETIDA today to receive $400 Complimentary FBA Reimbursements. To Claim Your $400 Visit – https://online.getida.com/woe

SellerBasics offers sellers unlimited complimentary consultations with a licensed attorney, complimentary account health reviews, and discounted or free Amazon suspension reinstatement services, www.sellerbasics.com

Know what sells (before you sell it) with fast, unbiased feedback from 10,000+ Amazon Prime shoppers at https://www.pickfu.com/wizardsofamazon

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RIMOR CORP is a privately owned and independent company offering a one-stop solution for entrepreneurs, scaling their e-commerce sales with a reliable and affordable fulfillment center. www.rimorcorp.com

Forceget Logistics helps Ecommerce and Amazon sellers to find THE most suitable tailor-made international door-to-door shipping options to save time and money. $100 Sign Up Bonus for First International Shipment. http://www.forceget.com/

The event is finished.


Jan 26 2022


12:00 pm - 2:00 pm


Online event
Carlos Alvarez


Carlos Alvarez

"A bit about " Carlos Alvarez " in his own words: "Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. “New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark.” His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey."


  • Joe Shelerud
    Joe Shelerud
    CEO at Ad Advance

    I’m Joe Shelerud, Co-founder and CEO of Ad Advance, a digital ad agency specializing in Amazon advertising. I have a business and engineering background, and started selling on Amazon back in 2014.

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