Are you a new seller on Amazon, or a seasoned seller looking to improve your marketing tactics? There are five key mistakes that you can avoid as an Amazon Seller, no matter your experience level. Let’s take a dive in, from customer neglect to demographic breadth, and figure out how to avoid harming your business.
You should never forget that your customers are the priority, and neglecting them will cause serious harm to your business. If a customer has an inquiry or complaint, try to get back to them with solutions right away. And do not, under any circumstances, try to start fights with customers that leave bad reviews. Conduct yourself professionally and ensure that your customers’ needs are met in a timely fashion.
Poor Product Pricing
You need to do research before you price your products. Pricing too high or too low can sink your product before it even gets a chance at market success. Look at comparable products on Amazon and see what prices they are charging – too low and people might assume you have a subpar product, too high and your customers will think you are price-gouging them.
No PPC Game Plan
Pay-Per-Click campaigns can be a very effective method of marketing for Amazon sellers. However, a lot of sellers approach PPC campaigns with no game plan, and find themselves disappointed with the results. You must strategize when it comes to marketing of any kind, but especially with hard marketing campaigns when you have limited funds to spend.
Are you spending enough time on your product listing? There’s no such thing as overthinking it. Your listing is how customers will see and learn about your product, it’s how you convince them to buy what you’re selling; therefore, you can’t skip out on the details. Spend time on your listing, making sure that you give an appealing view of your product with all the necessary specs, and don’t forget to use spell check, either!
Too Broad or Too Narrow Demographics
Amazon sellers also tend to suffer when their demographics are too wide or too narrow. If you’re selling a bunch of generic things, trying to appeal to everybody, then you’re not focused enough to stand out or draw a loyal audience in. However, if you’re only selling one very specific thing that five people in the whole world might use, you’ll probably see minimal sales from that, too. It’s all about finding the balance; giving yourself enough of a niche to have a real impact on the market without creating too small a sales pool to thrive in.
Overall, there are plenty of ways that you can avoid harming your business as an Amazon seller. Issues such as neglecting customers, poor product pricing, no PPC campaign plans, lackluster listings and the wrong demographic targeting can all contribute to poor product sales. There’s so much to learn about marketing, it can seem overwhelming at times. If you’d like more in-depth knowledge about tips, tricks, and mistakes to avoid when selling on Amazon, taking an ecommerce class is a great way to start. Click here to learn more.