Creative Packaging: Why You Need It!

Distribution and expanding your market are obviously incredibly important part of growing your business! Success isn’t likely to roll your way just because you’ve listed your products online, though. Creative advertising helps, but so does some creative and distinctive packaging. Setting yourself out from your competition at every level can be critical to building your brand.

Names and Logos

A distinctive and recognizable logo, with the right marketing, can give a brand a crucial boost on start-ups or quickly become an icon in the industry. This can be especially effective in emerging industries or with unique products. Your logo and your name help establish your brand identity and neglecting a carefully chosen vibe can be a critical mistake!

Recognizable Packaging Features

Packaging is the easiest way to establish branding. Practically every product needs it and it’s almost always the very first view a customer has of their purchase. It’s a very obvious way to showcase your brand name and you should use it.

If you have the capabilities to add some flavor to your product through packaging, you should absolutely take advantage of that! Small changes to typical industry packaging such as a factory screen protector film with a distinctive corner or edge or a watermark, adding a custom tissue or gift-like design or even simply changing up the shape of your product’s box to something unique…these can all be something that can set your brand apart.

Product and Advertising Inserts

Packaging doesn’t have to be just the container that your product comes in. Inserts and flyer placements in your shipments can do a great number of things for your brand, and sales.

It’s very low-key advertising. Customers often get annoyed by pushy sales tactics, but a small cardboard insert in their order isn’t looked at unfavorably; it’s not like you’re interrupting their YouTube video or streaming services with an ad!

It’s also very targeted advertising. Inserts in your orders can help expose your customers to the rest of your brand and products. When you send out an ad on the internet or a TV station, you are throwing your name out there and hoping that the audience tuning in is receptive to your product, and your brand. In this case, someone is already buying one of your products; it stands to reason that you have other products that interest them. And maybe a discount or promo code on the inserts influences their next vendor choice? It definitely does not hurt your chances!

Keep it Simple

Ads and brands that are recognized come in all shapes and sizes, but they are all focused. Even elaborate brands and branding packaging tends to pull the consumer eye and make sure it’s memorable. Others boil it down to just the simplest icon, like Apple or Samsung that keep very sheer and plain packaging beyond their logos. The point is that your packaging should highlight what your product is and who are as a business! Trying to put too much info into your advertising and packaging can overwhelm customers. Click here to learn more.

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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