by Carlos Alvarez | Jun 2, 2022 | Algorithm, Amazon
Ask any good marketer and they will tell you one thing: there is no magic bullet, only continual A/B testing. Thanks to the wonders of modern data and technology, testing marketing strategies has never been easier, even for listings on Amazon. To best try different... 
by Carlos Alvarez | Apr 19, 2022 | Algorithm, Amazon, Ecommerce, Ranking
Have you ever wondered why you see the listings you do when you search for a word or phrase on one of the major search engines? It isn’t luck that brings those websites to the top of the list. The designers of those pages use search engine optimization (SEO)... 
by Carlos Alvarez | Feb 22, 2022 | Algorithm, Amazon, Ecommerce, Entrepreneur, INVENTORY, Ranking
Advertising today is continuous. It happens at all times, whether we’re following it every day or not. Given the sheer amount of data that we can get on our advertisements, it’s important to take stock every once and awhile to see what’s working and what needs to... 
by Vitalii Khyzhniak | Feb 20, 2022 | Algorithm, Amazon, Ecommerce
Amazon is pioneering a new way to sell with its novel Demand Side Platform. Amazon DSP leverages the e-commerce giant’s massive customer reach, advanced targeting capabilities, and expansive and highly relevant content to help marketers align their messaging with... 
by Carlos Alvarez | Jan 29, 2022 | Algorithm, Amazon, Ecommerce, Entrepreneur, Ranking
Running a successful Amazon business can be a crazy juggling act. That’s why many sellers use specialized third-party software and tools to help make their businesses easier to manage. There are more and more tools available and most of them make big promises about... 
by Carlos Alvarez | Dec 1, 2021 | Algorithm, Amazon, Ecommerce
Apple is often at the bleeding edge of mobile technology, and iOS has been, and remains the most advanced mobile platform on the planet. With each iOS iteration, changes are often made to the operating system to improve functionality for users, as well increasing...