Over the years digital platforms have come and gone. While many are still around, there is always one that seems to stand at the top when it comes to popularity. At the moment, TikTok has put itself in a great position to be considered one of, if not the top, platform when it comes to social media. With hundreds of millions of downloads worldwide it can be a powerful platform to connect to people.

TikTok as a platform originated as Musical.ly in 2014, then was purchased by ByteDance and rebranded as TikTok. While original uptake to the application wasn’t slow by any standards, it didn’t receive the great boost in users until the COVID-19 pandemic of 2020 when lockdowns pushed more people to find indoor entertainment. TikTok filled the role well. With the increase of users, its strength as an advertising platform boomed, both as more users meant more spots for advertising, but also a great boom in the number of influencers available for partnerships and sponsorships. As well, the platform suddenly was being enjoyed by people of all age ranges, not just the youth.

How does TikTok Work?

Understanding how TikTok works can help you decide how you can use TikTok to boost your Amazon sales. TikTok is a platform that exclusively plays videos of varying length, but the average video is going to only be about 15 seconds long. People have gotten very creative with what they post on TikTok. You can either record audio yourself, or use one of the multitudes of available audio clips on the platform (often used for lip syncing.)

Advertising on TikTok

TikTok as an advertising platform has been amazing for many brands, and as time goes on, more and more brands are joining in order to get the reach of the massive user base available. As an Amazon seller, this means you can take advantage of the platform for your products. In fact, there are several TikTok accounts already on the platform dedicated to showing people products they “found” on Amazon.

Starting out on TikTok isn’t too hard either. You can quickly and easily set up either a creative or business account. Creative accounts won’t give you access to being able to link directly to your products, whereas a business account will. Business accounts also give you access to the ads manager, so it is the recommended route to go for advertising your Amazon storefront. When you are setting up an ads manager account, you’ll set the goal you want for your business, set your target demographics, set your marketing budget for the platform, add the videos you want to use for your advertising (with copy), add your payment method, then finally you can publish your ads.

There are multiple ways you can go about advertising on Amazon, but one of the best options is to get yourself established with your own account first, then try to find an influencer or two to sponsor your products.

TikTok is a booming platform, and getting on board can help you boost your Amazon sales greatly by posting videos, partnering with influencers, and paying for ad spots. Create interesting and creative ads and see your numbers skyrocket.

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