WIZARDS OF ECOM PODCAST

Bonus Episode – Strategies for Working with Influencers from an influencer with Alexandra Jimenez

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Alex Jimenez has been traveling the world for more than a decade and has learned to do it in a carry-on. The tips and tricks she learned while spending a full decade doing non-stop travel led her to create the Travel Fashion Girl brand. She is now a huge influencer in the travel space and joins Carlos on the show to share the dos and donts of finding influencer partners for your brands. 

After spending 6-years in a corporate job she didn’t love, Alex decided to take a three-month sabbatical and travel the world. Three months turned into ten years! She got tired of trekking across the world with a full suitcase and too many items that she didn’t need or use, so she started researching ways to travel light. 

Fast-forward to now and Alex and her brand have educated hundreds of thousands of newbie and experienced travelers on better ways to pack, prioritize, and lighten their load. She is constantly being approached by potential brand partners to review their products and feature them on her site, but many times, the products aren’t the right fit for her brand. 

Listen in to learn the right way to approach influencers for potential brand partnerships and why you should always remember there is a human on the other side of your message. Alex shares some wild stories of companies who have pitched her in the past and points out exactly what was wrong with their approach. 

If you’ve been considering reaching out to influencers to reach more people through their audiences, then you’ll want to listen to this episode. Alex divulges the good, the bad, and the ugly of influencer pitches, and you can use this knowledge to properly approach your next influencer!

 

In This Episode:

[00:29] Welcome to the show Alex Jimenez of Travel Fashion Girl!

[01:52] Learn more about Alex and how she became an influencer.

[04:21] How did Alex pay for her travel and what were the questions she asked other travelers for her blog? 

[07:15] Alex shares her feelings about being approached by brands for partnerships.

[11:23] Hear a good way to approach influencers to build partnerships. 

[16:33] Another really simple strategy for a successful influencer pitch. 

[20:52] Listen as Alex shares some of the craziest products she’s received that had nothing to do with her brand. 

[24:33] When is it appropriate to approach influencers with your new products? 

[27:52] Why did Alex stop checking her brand email? 

[29:29] Which channel is the best to reach out to Alex and what should you send? 

[32:46] Is Alex sharing her own products on her site? 

[35:42] Does Alex have any advantage on Amazon because of what she has built? 

[37:39] Connect with Alex. 

Links and Resources:

Wizards of Amazon

Wizards of Amazon Courses

Wizards of Amazon Meetup

Text “Amazon” to 69922

Wizards of Amazon on Facebook

Wizards of Amazon on Instagram

Wizards of Amazon on LinkedIn

Wizards of Amazon on Twitter

 

Travel Fashion Girl

Travel Fashion Girl on Facebook

Travel Fashion Girl on Twitter

Travel Fashion Girl on YouTube

Travel Fashion Girl on Pinterest

Travel Fashion Girl Group on Facebook

Travel Fashion Girl on Instagram

Check out this episode!

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FEATURED GUESTS

We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

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Carlos Alvarez

Carlos Alvarez

Host:

Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan

Host:

Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

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