Bonus Episode: Price Gouging on Amazon Marketplace with Chris McCabe


Price gouging is a real concern these days. Not just from the perspective of the buyer but also of the seller. Chris McCabe is a former Amazon Compliance employee who has a pre-recorded episode coming out later this week, and is back (for the show) to discuss price gouging and its importance.

First, you can’t be angry with Amazon for being overzealous. They are required to comply with 50 different state laws regarding monopoly and price gouging. Essentially, they are going to take the hard line with any complaints or accusations of price gouging and for good reason.

That being said, there are a few key things you can do to quickly reinstate your listings should they be taken down to complaints or accusations. First, keep your receipts. If you can show how much you purchased a product for and then subsequently sold it at, assuming the gap isn’t obviously inflated, then your request for appeal should be fairly straight-forward.

Also, don’t respond while you’re emotionally charged. This will cause you more harm than good. If for some reason you can’t move past the emotional charge of the situation, reach out to Chris and his team to file your appeal for you.

Most of all, realize that even if you’ve done nothing wrong, you have to be able to prove it. Keep all of your records and make sure that you’re able to either create a specific and detailed rebuttal or provide all the information for a third party to do the same.

We are all going through an insane time right now, don’t take advantage!


In This Episode:

[00:28] Welcome back Chris McCabe to chat about price gouging on Amazon.

[02:51] What is price gouging? 

[03:59] Why Amazon is so stringent about these charges and how the law is involved. 

[06:09] Chris defines the difference between gouging and simply obtaining a bigger return. 

[11:03] Is there a severity scale on gouging? 

[14:17] Seller performance should be able to see if you have a repricer on your account, but there have been a lot more false positives.

[17:26] What kinds of requests and reports is Chris seeing? 

[20:13] If your account has been suspended, don’t react while you’re still stewing in emotion.

[22:14] Wait until you’re in a good mental state, but respond as quickly as possible.

[23:24] How quickly can Chris’s team get accounts back up and running? 

[25:00] All the OTHER important things you should know about being accused of gouging. 

[27:19] Connect with Chris. 

Links and Resources:

Wizards of Amazon

Wizards of Amazon Courses

Wizards of Amazon Meetup

Text “Amazon” to 69922

Wizards of Amazon on Facebook

Wizards of Amazon on Instagram

Wizards of Amazon on LinkedIn

Wizards of Amazon on Twitter



ecommerceChris on LinkedIn

ecommerceChris on Facebook

ecommerceChris on Twitter

Chris McCabe on Facebook


Check out this episode!

  • $Subscribe now


We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Share the podcast:

Carlos Alvarez

Carlos Alvarez


Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan


Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

Stay Tuned

Join our mailing list to never miss another class or actionable piece of content. You can always choose what you want to receive!
By clicking above, you agree the agreement.