Bonus Episode – How to Crush it on TikTok in Your Business with Paulina Masson


You’ve heard about TikTok and you know that is the new social media platform for our youth, but did you know that businesses are creating huge reach campaigns by using it? Paulina Masson of Shopkeeper has been researching marketing tactics for TikTok and joins Carlos on the show to share her knowledge. You won’t want to miss her in-depth discussion on using the app, creating videos, and why you should jump in now as the platform grows.

TikTok is not just for your children. Over 50 million TikTok users are over the age of 18 and using the platform for a variety of reasons. Now is the time to jump in and take advantage of creating bite-sized pieces of content for your Amazon business. Paulina shares several ways you can do this. 

Listen in as Paulina dissects the exact process you go through to create an account and then add in your first video. She also shares important follower milestones and the different advantages they unlock. Additionally, learn why you should go ahead and snag your user handle now, even if you don’t intend to start using the platform immediately. 

The name of the game with TikTok is following trends and making sure that your initial hashtags are specific to your customer base. If you notice a certain piece of music is trending, use that music in your videos. If you notice a certain length is trending, keep your videos to that length. Then, once you’ve created your first videos, make sure that you properly research your hashtags. 

The TikTok platform will take over the process of identifying your ideal customers. The algorithm is designed to show your videos to more people who are like your target audience. Make sure you create valuable content, like “how it’s made” style videos and walkthroughs of the factory or office, and then target the right people. TikTok does the rest. 

Paulina gives you some amazing advice for getting started the right way on TikTok. Listen to the end to also snag a really sweet offer she’s providing to our podcast listeners. Are you ready to start diving into TikTok? 


In This Episode:

[00:29] Welcome to the show Paulina Masson to talk about TikTok.

[02:20] How can you use TikTok for business? 

[04:52] Learn the type of profile and videos you should create.

[09:07] Why you should you use “how it’s made” and manufacturing videos.

[10:30] TikTok runs your videos to audiences that are similar to the ones that have previously viewed automatically targeting your ideal customer. 

[12:25] How can set up your videos for success and stay within the rules and regulations? 

[14:42] What is the best way to follow the trends in TikTok music?

[18:17] More information on creating your profile and how to access analytics.

[27:53] Paulina gives ideas on how to create videos for your products.

[29:45] Ads on TikTok… yes or no? 

[30:53] Number 1 piece of advice to get started on TikTok. 

[33:46] Connect with Paulina Masson.

Links and Resources:

Wizards of Amazon

Wizards of Amazon Courses

Wizards of Amazon Meetup

Text “Amazon” to 69922

Wizards of Amazon on Facebook

Wizards of Amazon on Instagram

Wizards of Amazon on LinkedIn

Wizards of Amazon on Twitter



Shopkeeper Website

Coupon: Stingray180

Shopkeeper on Facebook
Shopkeeper on Twitter
Shopkeeper on YouTube

Check out this episode!

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We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Share the podcast:

Carlos Alvarez

Carlos Alvarez


Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan


Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

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