Amazon Seller Account: Top Responsibilities of a Handling Manager

written by Carlos Alvarez
3 · 09 · 22

Signing yourself up as Handling Manager on Amazon for your business is like taking on an entirely new job. You have dozens of little actions and responsibilities that require your attention, quickly, and you are likely fighting an uphill battle on the learning curve against your competition. Opportunities to boost your business on Amazon appear quickly and disappear just as quickly if you aren’t ready and willing to take advantage of them.

Here are some of the most important things for you to keep an eye on.

Educate Yourself

Amazon’s market is not like other traditional markets, it’s an entirely different animal. Algorithms and traffic numbers have a huge impact on your success. Not only that, Amazon has hundreds of regulations and rules to know! Many of them may not apply to your business currently, but it’s important to know the rules in case you consider expanding along with your success.

It’s more than worth your time to do any and all reading you can about the system; it can only benefit you in the end, whether it’s in avoiding storage or shipping fees or if it’s taking advantage of promotions and web traffic.

Check and Respond to Reviews

Much like standard business in the real world, your customers matter and so do the things they say about your business. The difference is that online reviews on Amazon are so easily accessible to other potential buyers; they’re literally a couple clicks away.

Customers can be difficult, but if they’ve taken the time to review their experience with you, check it out. Respond as necessary, try to find common ground or make up for any mistakes on your company’s side. Publicly responding to these reviews shows future customers that you are willing to discuss things with them and engage in business in good faith, and that goes a long way on Amazon.

The reviews could also help you and your business as a whole, knowing what your customers like or dislike about working with you. This can help you improve in the future to avoid those negative feelings about your company.

Networking Features

Amazon has created a gigantic digital marketplace, and this of course takes a lot of communication. Amazon’s system can help provide insights and goals for you and your business, as well as connect you with other Amazon sellers. Collaborate together and see what you can come up with! It might even just be that you meet some folks who have been around the system a bit longer and have some great advice to share.

As the Handling Manager, your job is to handle your brand and business, grow your connections and markets, and set your products up for sales. Everything you do online with Amazon’s system (or other social media formats) should be to push your brand to new success. Networking and cross posting can be fantastic. Making sure your listings all have a link to your product website as well can have the added effect to get your customers shopping your full online store.

Business is evolving to fit with our increased digital world, and our management strategies need to adapt to keep up. Handling managers need to be able to multi-task and be flexible because the market has changed, and you can only benefit by looking into it. Being an effective Handling Manager can help you seize every possible opportunity that the Amazon market can provide for your business.

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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