Having a robust, accurate and interesting Amazon product page is one of the best ways to convince someone to purchase your product over someone else’s product. If you are able to captivate the consumer, you will be more successful at converting a click-through into a sale, and one of the easy ways to give your potential customers an idea of how good your product is, is with photos that are above and beyond. So, what do you need to know regarding Amazon product photography?
Amazon Image Requirements
Amazon product pages that are the most successful take advantage of the ability to include photos to show off what the product looks like, and various use cases or other information. For your images to be accepted as product page images, you must adhere to Amazon’s image requirements list, which are listed here and include some of the following:
- Images must accurately represent the product that is for sale
- Images must match the product title
- Product must fill at least 85% of the image
- Images must not be blurry, pixelated, or have jagged edges
- Images must not exceed 10,000px on the longest side
- Images must not include Amazon branded logos or trademarks or badges.
There are several other requirements to meet, but once you have met all the requirements, then you can start showing off your product through images on your page.
Your Main Amazon Product Image
The first image to show up on your product page must be the best one, and showcase the whole product, while matching your product title. If your product is a socket toolset, then your first image should show the socket set, in its case, fully open to show as much of the set as possible in a single image. Follow up images can zoom in one specific parts of the set as you see fit. Your first image should not include any models, or extraneous items not included in your product listing. If it is clothing, follow the guidelines on the page linked above to ensure you don’t get stuck having to recover your listing page due to a violation.
Including Additional Images
Amazon product pages allow you to include up to nine photos for every product listing, and you should take full advantage of that by including all nine photos, although only the first seven will show up on your actual live listing. Your product should be the sole focus on your first image, but any image after that, you can get more creative with.
Include in your additional images eye-catching text and graphics to showcase all the information about your product that a consumer would be interested in. Extending on the example above, a socket tool set may include graphics and text showcasing the materials used, the measurements of various sockets in the kit, any extras your toolset may include, etc.
Next, add in your additional images live action shots of your product in use. For a socket tool set this would include someone using the set while working on a vehicle, or motorcycle; something exciting and interesting.
Hire a Professional Photographer
You could do the photography yourself, but if you don’t have a high-end DSLR camera, and the proper studio for taking product photos you’ll probably end up with better results by hiring a professional product photographer. With a little bit of investment in your product photos, you’ll captivate consumers more easily.
For more actionable ecommerce tips and tactics for your online shop, visit the Wizards of Ecom website today, and help boost your sales to the next level.
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