Amazon has been a great way for sellers to market themselves and access the digital market at large. The huge distribution network can be an incredible boost for sellers willing to jump through a few hoops to increase their sales and accessibility. However, selling through Amazon makes your sales vulnerable to the platform’s rules or changes. Over the past couple of years, Amazon has made a few changes to their restock limits and storage rules. Here’s a quick update.
Monitor Amazon Seller Central Closely
Amazon’s most recent change was in April 2021, moving its FBA storage restock limits away from “product-level restock” to an account-wide restock. This may leave some sellers more limited in the inventory you can store at their fulfillment centers based on the storage type your products use.
You can find your restock limit numbers easily through Amazon Seller Central, and it’s a good idea to keep a careful eye on it so you can manage it and avoid product shortages for potential online buyers. Nothing annoys customers more than an “out of stock” notice. You can use the SoStocked Forecast to actively manage and track your sales and stock across various marketplace locations by toggling the on/off toolbar for each area to help keep your numbers straight. You can sort by storage type as well if you’re trying to manage a certain inventory type by turning off the other inventory types.
Prioritize Your Most Important Products
While using SoStocked, you can manually audit specific products. The tool will normally give statistics and numbers based on the market and the item velocity. Your advanced settings will let you prioritize monitoring your most important products, regardless of the velocity.
From the Calculation Variables area, you can click the Order Schedule button and select “High Priority Product.” This should be used carefully as you can’t have your entire brand on high priority without throwing most of the calculations in SoStocked out the window. However, if you’ve got a couple of flagship items on your brand, the high priority tool can be very useful to keep those items in stock and prevent out of stocks for your customers.
Keep Updated on Amazon Changes and Policy
This most recent change in April of 2021 has received mixed reviews. Some sellers have reportedly been very pleased with the change as it allows some sellers more flexibility. Other sellers have struggled, especially newer sellers. Newer accounts that currently move less volume may find themselves much more restricted by the account storage restrictions, as it may let them keep many fewer products and fewer types of products in their storage spaces. Some of these sellers saw up to a 40% decrease in their storage availability overnight with these new changes. By contrast, higher volume accounts have been able to utilize nearly unlimited storage as long as their Inventory Performance Index Score is high enough.
Whether you’re a seasoned Amazon veteran or a new seller trying to move product for the first time, it’s important to your business to keep yourself up to date on the numbers, and any rules or changes that Amazon makes in the future. For more tips on selling online, visit Wizards of Ecom today.