5 Amazon Pro Tips for a Profitable Q4

written by Carlos Alvarez
10 · 13 · 22

Q4 is fast approaching. You know what that means: higher sales, moving more volumes of inventory and increased competition on the Amazon marketplace. Surviving and thriving during Q4 takes preparation, knowhow and an understanding of how Amazon operates during the end of the calendar year. Here are a few tips to help you be more profitable as an Amazon seller this Q4.

1. Use more than sales rank for inventory

Sales rank can be a guiding light for making decisions on products. When it comes to Q4, however, it can prove a challenge. Because sales spike during this time, looking at certain sales statistics for the rest of the year can skew numbers, leaving sellers unprepared for the busy season.

Toys are one category that require caution when using sales rank for anticipated sales. Other categories, like electronics, will also spike during the last quarter, so it’s important to use more inputs than just sales rank for them as well.

2. Remember Q4 starts and finishes differently

The length of quarters seems fairly set, but the last quarter really starts and finishes later than the rest. It’s best to think of Q4 as starting in November and running through January. Essentially, Q4 is the day after Halloween through January.

While many sellers think Boxing Day is the end of Q4, January is when people start using their gift cards to buy the things they really wanted. It’s important to keep your inventory stocked for this period as well since demand remains high.

3. Rethink repricing

Repricing is tricky in the last part of the year since prices are usually higher anyways. Generally, your repricing strategies should scale upwards in price during November and December to compensate. If you’re stuck on repricing, there are numerous tools and browser extensions that can help.

4. Toys, toys, toys!

Q4 is gift giving season. Between Christmas, Hannukah and other festivals and holidays, it’s when toy sales truly shoot up. That makes them operate differently as a category in the last part of the year.

Remember first that approval to sell in the Toys & Games category during Q4 only applies to Merchant Fulfilled toys. If you’re selling via FBA, then approval is automatic.

Another pro tip: avoid the “Holiday Hot Toy” list. While it may seem like a no-brainer to stock the toys Amazon deems the most popular, it also makes them the most competitive and crowded market in Q4. It can be far more profitable reselling toys that will be in short supply come December rather than entering a saturated marketplace of something widely available. If you keep your eye on toy trends starting earlier in the year, you can be well-positioned to make money off the toys parents need come December.

5. Prepare for increased returns

Getting stuff you don’t want it a tradition as old as gift giving itself. No matter what you sell, be prepared for increased returns during Q4 and well into January.

How to get more tips for success as an Amazon seller

Are you an Amazon or e-commerce seller looking to grow, expand and increase profits? Then you’ve come to the right place. Wizards of Ecom is your place for instructional videos, expert advice and a community of like-minded sellers. Take a look through our site for courses, seminars and more to help you grow and succeed.

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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