In this podcast episode, we have the honor to have Paul Harvey, an expert in TikTok shop, to discuss TikTok strategies for sellers on the platform. The conversation offers valuable insights and tips for sellers who are looking to tap into the massive audience and potential that TikTok offers.


The discussion highlights the need to learn how to navigate by doing ads on TikTok. Paul recommends that Amazon sellers focus on fun and entertaining contents that showcase their products in an engaging way. Moreover, Paul shares strategies to drive traffic  and sales from TikTok to Amazon. The use of promo codes and special offers exclusively available for TikTok viewers, encouraging them to visit Amazon stores. Product types and product cost that sell fast in TikTok is also discussed.


In conclusion, this episode provides valuable advice and strategies for Amazon sellers who want to harness the power of TikTok to reach a younger demographic and boost sales. Listen and gain insights  on crafting engaging content, leveraging viral trends, driving traffic and sales, and continuously refining their TikTok strategies for optimal success.


In This Episode:

[00:50] Welcome Paul Harvey on the show.

[02:50] As an aggregator of Tiktok experts.

[07:30] TikTok Ad.

[13:40] Step-by-step

[17:45] How big of a help TikTok to Amazon shop.

[18:35] Product types.

[26:00] Creating content on TikTok.

[30:00] TikTok shops requirements.

[40:10] TikTok course.


Guest Links and References:



Guest Notes:


Links and References:

Wizards of Amazon:

Wizards of Amazon Courses:

Wizards of Amazon Meetup:

Wizards of Amazon on Facebook:

Wizards of Amazon on Instagram:

Check out this episode!

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We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Share the podcast:

Carlos Alvarez

Carlos Alvarez


Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan


Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

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