In this podcast episode, we have Nathaniel Vazquez, the founder of Pipstick, a successful subscription-based sticker company. The conversation revolves around the reasons behind Pipstick’s immense success, delving into the power of subscription and how it transitioned into a thriving brand today.
The episode begins by exploring the significance of subscription in Pipstick’s success. Nate explains that stickers were an integral part of everyone’s everyday life, he explains that providing subscribers with unique and exclusive designs each month contributes to the sense of anticipation and excitement, creating a loyal customer base.
The conversation also explores the various challenges faced by Pipstick throughout its journey. Nate also discusses the importance of adapting to changes like Covid, the technology and consumer preferences to stay relevant. He shares how the company leveraged paid ads and social media platforms to expand its reach and engage with a wider audience.
In conclusion, this podcast episode provides valuable insights into the success story of Pipstick. Adapt the business model to cater to the adult market has led to the brand’s thriving subscription service. By prioritizing high-quality designs, nurturing a dedicated community, and embracing technological advancements, Pipstick has emerged as a frontrunner in the sticker industry today.
In This Episode:
[00:35] Welcoming Nathaniel Vazquez on the show.
[01:40] Pipstick and beyond.
[05:30] Deciding on the niche.
[09:00] Making subscription work.
[10:55] Subscription boxes.
[16:30]Tiktok does not work.
[18:20] Advice for brands who are looking to try subscriptions.
[21:40] Subscription box association.
[27:00] Email list.
[29:50] AI impact.
Guest Links and References:
Website: https://www.pipsticks.com/
Linkedin: https://www.linkedin.com/in/nathaniel-vazquez-5b663222/
Email: nathan@pipstick.com
Book Reference:
Consider Phlebas (Culture) by Ian Banks
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