#341-The Entrepreneur’s Odyssey Thriving Through Business Evolution


In this podcast episode, we have the honor to have as guest, second-timer guest, Yoni Kozminski. Yoni is the Founding Partner at SouthCol and he is also the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. That being said, Yoni is the perfect guest to have to discuss and share his insights on an entrepreneur’s odyssey; Thriving through business evolution.


Yoni begins by sharing his early entrepreneurial endeavors, jis passion for business. He emphasizes the importance of having a strong vision and purpose in order to navigate the challenges that come with building a successful venture. He also highlights the need for adaptability and the willingness to evolve as an entrepreneur.


Additionally, Yoni discusses the role of collaboration, partnership and hiring. He emphasizes the need to seek out strategic alliances and synergies that can help accelerate and grow. Throughout the episode, Yoni provides valuable insights that keep coming and advice for entrepreneurs looking to thrive through business evolution. So, Listen in!


In This Episode:

[01:00] Introducing Yoni Kozminski

[04:20] The process.

[09:50] Challenges; Accountability

[14:00] Common mistakes newbies make.

[21:50] Training a new staff or hiring an expert?

[26:20] 4Rs

[30:00] Vetting, hiring agencies.

[37:00] Brands


Guest Links and References

website: https://www.southcol.co/

Instagram: https://www.instagram.com/yonkoz/

Linkedin: https://www.linkedin.com/in/yonkoz?originalSubdomain=il


Book References:

Seven Habits of Highly Effective People by Stephen Covey

Multipliers by Liz Wiseman

Good to Great by Jim Collins


Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

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We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Share the podcast:

Carlos Alvarez

Carlos Alvarez


Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan


Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

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