#323-Affiliate Marketing Demystified: An Expert’s Perspective with Greg Potapenko


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In this episode of Wizards of E-com podcast, I have the honor to interview Greg Potapenko, an expert Affiliate marketer and E=comm brand founder, to demystify the topic and provide insights into its workings. Greg begins by explaining that affiliate marketing essentially involves promoting other people’s products or services and earning for resulting sales and leads in different kinds or processes of marketing.


Greg also shared elaborate processes of different kinds of affiliate marketing and other possibilities to be an effective affiliate marketer. Greg shares valuable tips for people looking to venture into affiliate marketing and grow it. He also urges aspiring affiliates to invest in continuous learning, staying updated, growing your network, and leverage automation tools to streamline their work.


This podcast episode offers a comprehensive and insightful overview of affiliate marketing, providing a clear understanding of the process and strategies for success in this industry.


In This Episode:

[00:45] Introducing Greg Potapenko

[01:35] Greg’s affiliate marketing journey.

[07:00] Affiliate Marketing and what are the first things you should do if you want to pursue it.

[09:00] Different kinds of Affiliate Marketing.

[12:55] Buying advertisements.

[18:25] Obvious mistakes newbies make.

[21:30] Manual marketing and other ways to market.

[30:20] Generating your leads.


Guest Links and References:

website: https://h-hour.biz/

Instagram: https://www.instagram.com/hhour48/

Linkedin: https://www.linkedin.com/in/gpotapenko/

Youtube: https://www.youtube.com/@h-hourmarketinginc


Book References:

Leadership Books by Jocko Willink

Atomic Habits by James Clear


Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Check out this episode!

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We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Share the podcast:

Carlos Alvarez

Carlos Alvarez


Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan


Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

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