#321-Going Global with Amazon: Unlocking New Markets for Success with Michael Yanez


In this episode, our guest Michael Yanez, a veteran of the Omni-Channel and is currently a consultant for Amazon agencies, shares valuable insights on how to go global with the platform and unlock new markets for success. He emphasizes the immense potential of expanding into international markets and provides practical strategies to get ready and accomplish this feat.


Michael begins with explaining what AmazonGlobal is to expect in pursuing the expansion. He emphasizes that a crucial aspect of going global is understanding the logistical aspects of shipping and fulfillment. He also emphasizes the importance of knowing the country well and what to look out for. He provides tips on how to navigate language barriers and cultural differences through your products.


Listen in  as we delve into Amazon Global!


In This Episode:

[00:55] Introducing Michael Yanez

[01:22] What is Amazon Global?

[04:25] What to expect in selling globally?

[08:25] Are there product categories that works well?

[09:40] What to look out for?

[13:00] PanEU

[15:40] Setting up content in other countries.

[17:15] Dealing with native language.

[20:45] Newbie mistakes.


Guest Links and References:

Email: m.yanez@e-comas.com


Book References:

Malcolm Gladwell Books

Homo Deus by Yuval Noah Harari


Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/


Check out this episode!

  • $Subscribe now


We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Share the podcast:

Carlos Alvarez

Carlos Alvarez


Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan


Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

Stay Tuned

Join our mailing list to never miss another class or actionable piece of content. You can always choose what you want to receive!
By clicking above, you agree the agreement.