#317-Beyond PPC: Elevate Your Amazon Game with SEO Strategies with Michael Erickson Facchin [The PPC Den Podcast]


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In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC.


The conversation then delves into various SEO scenarios, techniques and best practices specific to Amazon. I outlined the importance of conducting thorough keyword research to optimize product listing starting with titles, bullets and descriptions.


We also discussed further product reviews, keyword tracking, PPC and SEO stats., conversion rate, and utilizing traffic sources to drive traffic to Amazon listings, thereby boosting their organic ranking.


I hope this episode provides valuable insights and practical tips to you, our listeners.


In This Episode:

[01:00] This episode in The PPC Den Podcast interview with Michael Erickson Facchin.

[02:11] Percentage and level in PPC.

[06:20] View on keyword research SEO and PPC.

[14:40] Organizing PPC.

[22:10] Beginning the keyword search.

[26:40] Reviews.

[34:41] Importance of Keyword tracking.

[38:55] Tracking PPC, SEO and CPC stats.

[43:15] Conversion rate and CDR.

Guest Links and References:

LinkedIn: https://www.linkedin.com/in/michael-erickson-facchin-b7314866

Podcast: https://www.adbadger.com/amazon-advertising-ppc-den-podcast/

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/


Check out this episode!

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We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Share the podcast:

Carlos Alvarez

Carlos Alvarez


Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan


Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

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