2022 Online Shopping Trends

written by Carlos Alvarez
2 · 08 · 22

The e-commerce industry is ever-changing. The numbers of online retail stores and payment systems have grown since the start of the pandemic. Merchants and sellers are consistently improving their game to retain loyal customers. The convenience and accessibility of the e-commerce industry has grown exponentially with multiple delivery and payment options, detailed product information, customer reviews – all from the comfort of our home.

If you are well aware of the online shopping trends and updates, it can help you keep up and gain a competitive advantage over rivals. We’ve compiled a list of online shopping trends that you can watch in this new year.

1. Customization is key

Personalization is much more than greeting customers by their names in emails. It effectively provides an individualized experience for all customers by bespoke packaging and customizable products. AI plays an integral role in personalization as it gathers data that contains relevant product recommendations catered for each consumer. In addition, with the help of geo-targeting, you can offer services according to the customer’s location, having a significant impact on revenue.

Voice search has come a long way and is a huge part of our daily lives. It is accessible everywhere on our mobile phones and speakers. Asking Siri to change the song or call someone has become the norm. With the coming of AI, voice search is growing popular in online shopping. It’s helpful to market your products locally or in specific cities since voice searches often include the name of local businesses.

3. Augmented Reality

Furniture companies have embraced the concept of AR to demonstrate their home decor pieces in a customer’s home. Being able to see yourself wearing an online fitted maxi dress is a total game-changer; shoppers will now make instantaneous decisions upon encountering something they like. Users are less hesitant to buy any product online due to suitable refunds and quick shipping. Polls have ascertained that AR will soon become a standard in e-commerce. More people will be willing to buy a product if they could virtually try it on before, and consumers are less likely to visit a brick-and-mortar store if their favorite clothing store utilizes AR.

4. Chatbots

Chatbots are similar to an in-store associate and talk to customers in a personalized manner. Customers can receive assistance in a second without waiting for a live customer service representative. Establishing chatbots can drastically lessen the workload on your staff.

5. Focus on Sustainability

Customers are educated and conscious about the environmental crisis and the need for sustainable businesses. People are increasingly aware of the products and services they consume and their effects on nature. It’s an excellent time for your eCommerce store to encourage eco-friendly and sustainable packaging and products.

6. Social Media

Social media platforms, such as TikTok and Instagram, have grown to be a marketplace filled with products and services offered by third-party sellers. Consumers can make purchases without even exiting the app. 

TikTok is a massive community where users promote their latest purchases with the hashtag #tiktokmademebuyit. Amazon allows users to create their curated storefronts to showcase the TikTok viral products. Customers can discover special offers and unique collaborations between brands and influencers.

Wrapping Up

Online shopping is the rage. The overall user experience of online shopping has enhanced compared to last year. These online trends will run throughout the year 2022. The smart thing to do is leverage the power of these trends, social media, and high tech to curate products and attract buyers. Knowing what to expect and embracing that will enable your business to scale new heights.

Carlos Alvarez

Alvarez sums up his mission to help online sellers with a quote he heard early on in his career. New sellers constantly compare their Chapter 1 to another seller’s Chapter 20. They see what other veteran sellers are doing and they judge their success and failures by this benchmark. His goal is to show sellers a realistic path to success, and how they can enjoy every chapter of their own, unique journey.

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