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WIZARDS OF ECOM PODCAST

#165-How to Strategize your PPC Campaigns to get out the Best of your PPC Budget with Destaney Wishon

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Campaign budgeting can be tricky and frustrating and we are summarizing a good one for you in this episode and I couldn’t think of anyone else to do discuss this best but the Destaney Wishon of Better AMS.

A well strategized campaign can give your business a significant rank and boost it needs, all you need now is to know how. Listen in and understand better in this episode. 

In This Episode:

[00:30] Welcoming Destaney of Better AMS once again in the show.

[01:35] Why the topic of strategic segmentation and how important it is.

[02:40] Controlling budget for ad groups.

[06:35] What is strategic segmentation according to Destaney?

[09:28] When should the strategy be applied?

[10:00] Testing the keywords.

[14:34] Common mistakes done while applying segmentation.

[18:00] Understanding your bids optimization.

[23:43] Implementing.

[28:00] Focusing on bid management.

 

Guest Links and References:

LInkedIN: https://www.linkedin.com/in/destaney-wishon

WEBSITE: https://betterams.com/author/destaneyw/

YOUTUBE: https://www.youtube.com/c/betterams

 

Book References:

How To Win Friends and Influence People by Dale Carnegie

Harry Potter Series by JK Rowling

Shoe Dog by Phil Knight

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Check out this episode!

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About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

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Carlos Alvarez

Carlos Alvarez

Host:

Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan

Host:

Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

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