#092-Diagnosing the Problem When Your Amazon PPC Goals are not Hitting the Mark, with Ritu Java


All problems have solutions and that includes what seems to be your unreachable PPC goals. Today, our guest, Ritu Java of PPC Ninja will help us in more ways that one to learn the importance of diagnosing the problem. It sounds very technical, isn’t it? Do you think funneling PPC needs expertise?
Let’s hear what Ritu have to say about that as she discussed the how-tos of troubleshooting the funnel.

In This Episode:
[00:30] Welcome Ritu java on the show.
[04:00] System to troubleshoot the funnel
[06:00] Ritu started E-com selling jewelry in Japan and her Ecom background
[12:40] Does PPC funneling need expertise?
[13:50] Types of conversion rates.
[14:40] Types of metrics you need in funneling
[22:20] targeting video ads
[25:30] Creating video ads for ranking and drive conversion.
[28:45] Levels of analyzing the funnel.
[30:20] What to look for
[31:52] The most frequent culprit: conversion rate
[34:30] controlling price thru coupon
[41:00] Reasoning why ACOS is high.
[47:50] PPC Ninja mastermind courses.

Guest Links and References:
WEBSITE: https://www.ppcninja.com/
WEBSITE OFFER: https://www.ppcninja.com/ppcmastermind
LINKEDIN: https://www.linkedin.com/today/author/ritujava
INSTAGRAM: @ppcninja
YOUTUBE: https://www.youtube.com/channel/UCD8rdN7WICzerpmGisi8EMQ

Book Reference:
Theory of Constraints By: Eliyahu Goldratt

Links and References:
Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/
Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/
Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/
Wizards of Amazon on LinkedIn: https://www.linkedin.com/in/wizardsofecom/

Check out this episode!

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We host some of the most successful online sellers

Ritu Java

Amazon Advertising Expert & Founder of Award Winning PPC Ninja Software

Nick Shackelford

World’s leading e-commerce and Facebook marketer. Co-Founder of GeekOut

Dima Kubrak

Amazon Seller, Founder of ASAP Warehouse & Sellerise Amazon software

Destaney Wishon

Amazon Advertising Specialist & Co-Founder of Better AMS

Mike Jackness

8-Figure Amazon Seller, Co-Founder of Ecom Crew & the Ecome Crew Podcast

Norm Farrar

Growth & Profit Strategist – Founder of Lunch with Norm. A.K.A. The Beard Guy

About the Show

Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply:

#SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.

Share the podcast:

Carlos Alvarez

Carlos Alvarez


Wizards of Ecom & Online Seller Cruise

Wizards of Ecom founder, Carlos Alvarez, leads the Meetups using his 20+ years of online selling experience to help Amazon retailers get the most out of the platform. He knows networking is key to online selling success; bringing the Meetups to Teachable gives sellers that can’t attend the events a chance to engage with group and learn the important topics and tools discussed that day.

Noemi Bolojan


Wizards of Ecom & Online Seller Cruise

As an Amazon private label expert and PPC consultant with over 4 years of experience, I bring a wealth of knowledge to the Wizards of Ecom podcast. Having been in the trenches, testing and refining strategies, I’ve spent countless hours perfecting my craft.

As the host of the Wizards of Ecom podcast, I’ve had the privilege of speaking with some of the brightest minds in the industry, gaining valuable insights and a unique perspective on what works and what doesn’t on Amazon.

As a self-proclaimed data geek, I’m constantly analyzing trends and metrics to identify opportunities for growth and improvement. My perfectionist attention to detail means that every strategy is tailored to unique goals and informed by the latest market insights.

Join me on the Wizards of Ecom podcast and take your business to the next level.

Wizard of Ecom

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